Source: Nielsen / CMO Council Notes: Marketers are shifting their digital campaigns from direct response to brand advertising, according to a Nielsen survey conducted in conjunction with the CMO Council. Budgets continued to rise for digital brand advertising...
Source: Forrester Research, Inc. 2014 [download page] Notes: Organic search remains the leading method by which US adults find online information and websites, per results from a Forrester Research survey. Some 36% of respondents indicated that they typically found...
Source: Gallup Notes: There might be value in brands displaying their authenticity and trustworthiness, but consumers aren’t expecting much from advertising professionals. According to a new survey from Gallup, just 1 in 10 American adults rate the honesty and...
How much would consumers pay for alternative pay-TV packages that combine basic service with streaming options from Netflix and from HBO (which recently announced that it will launch a standalone OTT service)? The good news for pay-TV providers, according to survey...
Source: IAB / PricewaterhouseCoopers (PwC) Notes: Online ad revenues in the US have set yet another peak after growing 17% year-over-year in Q3 to reach $12.4 billion. That outpaces the previous high of $12.1 billion set in Q4 2013; expect this current quarter to set...