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Are Marketers Leveraging Data-Driven Insights For Their Top Priorities?Almost 9 in 10 executives surveyed consider data their most underutilized asset.Source: Teradata [download page] Notes: Almost half of marketers report significant pressure to be more data-driven in their efforts, according to a recent report from Teradata, with this aligning with other research similarly showing that marketers are... READ MORE
Mobile’s Share of Facebook Ad Revenues Continues to RiseMobile represented almost 7 in every $10 spent by advertisers on Facebook during Q4. January 28, 2015Source: Facebook [pdf] Notes: Facebook’s advertising revenues grew by 53% year-over-year in Q4 to reach almost $3.6 billion, the social network reported yesterday. Mobile’s share of ad revenues climbed yet again, to 69%, up from 53% during the... READ MORE
Top US Markets by SVOD PenetrationSubscription video-on-demand penetration has reached or broken the 50% threshold in 3 markets.Source: Nielsen [download page] Notes: Washington, DC and San Francisco are the leading US markets by subscription video-on-demand (SVOD) penetration, with 52% of households in each having access to Netflix, Amazon Instant Video or Hulu Plus as of November... READ MORE
Which Day of the Week Nets The Highest Share of Search Ad Clicks?Search ad engagement by day of the week differs by device.Source: Adobe [pdf] Notes: Weekends tend to garner a greater share of search ad clicks on mobile devices than on desktops, finds Adobe in its most recent quarterly Digital Advertising Report covering Q4 2014. Indeed, almost one-third (32%) of mobile search... READ MORE
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