Customer Service Pain Points Still Driving Consumers Away

Customer Service Pain Points Still Driving Consumers Away

Some 53% of US customers surveyed last year reported having switched providers during the prior year due to poor service, according to a recently-released Accenture Strategy study. That 53% figure is up from 51% in 2013 and 46% in 2012, though the most recent study...
Traditional Media No Longer Most Trusted For News and Information

Traditional Media No Longer Most Trusted For News and Information

Traditional media is no longer the most trusted source of news and information around the world, according to the latest annual Edelman Trust Barometer. The study surveyed 6,000 “informed publics” aged 25-64 across 27 markets, finding that online search...
B2B Marketers’ Budget Allocations in 2015

B2B Marketers’ Budget Allocations in 2015

Source: Forrester Research, Inc. 2015 [download page] Notes: B2B marketers will average an increase of 6% in their budgets this year, with 51% expecting budget increases as opposed to just 8% seeing decreases on the horizon, according to a Forrester Research survey of...

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