Source: PricewaterhouseCoopers (PwC) [pdf] Notes: Some 81% of CEOs from around the globe consider mobile technologies for customer engagement to be strategically important for their organization, according to a recently-released survey from PwC. Data mining and...
Facebook continues to be the dominant social platform for content sharing, per the latest quarterly report from ShareThis, an unsurprising result given its popularity among American adults. Interestingly, the report finds that of the most prominent social sharing...
The biggest way in which B2B content fails to change business executives’ perceptions is by too closely resembling a sales pitch, according to a study released last year by the Economist Group and Peppercomm. Yet, a sizable portion of B2B marketers might be...
Source: Netflix Notes: Netflix yesterday reported better-than-expected subscriber growth in Q4 2014, adding almost 4 million paid streaming subscribers quarter-over-quarter to reach nearly 54.5 million worldwide (versus its forecast 54.1 million). In the US, Netflix...
Source: YouGov Notes: While Amazon.com topped the brand buzz rankings among US adults overall last year, Netflix topped the charts among Millennials, according to YouGov’s segment rankings. Of note, while Nike didn’t crack the top 10 among the adult...
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