Roughly three-quarters of marketers, sales and business professionals around the world report that their email lists are growing, but for the vast majority of those (61% of respondents overall), that growth is coming slowly. As such, list growth emerges as one of the...
YouGov has released its US Buzz Rankings list for 2014, revealing that Amazon enjoys the best public perception for the second consecutive year. The study, which measures consumer perceptions of brands, asks respondents whether they have heard anything about the brand...
Source: Nielsen Notes: Fast food and QSR ads performed well with Millennials (18-33) last year, says Nielsen in a review of the most memorable English-language ads among this demographic. Wendy’s spot, “Pretzel Bacon Cheeseburger Be With You Song”...
Source: Interactive Advertising Bureau (IAB) [pdf] Notes: While comScore figures show that time spent in mobile apps vastly exceeds time spent with the mobile web, a recent IAB report cautions that mobile app consumption relative to the mobile web may be overstated....
American adults are feeling better about their personal financial situations this year, according to newly-released survey results from Gallup. While adults last January were more likely to rate their situation as worse off (42%) than better off (35%), that sentiment...
