Explore Our Insights
Customize Your Feed
Customers Prioritize Service Over Price and Brand, CMOs SaySuperior product quality and a trusting relationship are also viewed as top customer priorities.Source: Duke University’s CMO Survey [pdf] Notes: CMOs narrowly give the edge to excellent service (23%) over product quality (22%) and a trusting relationship (21%) when it comes to their customers’ top priorities in the next 12 months,... READ MORE
Luxury. Which Brands Spring to Mind?Higher-income consumers' top brands differ by generation. February 26, 2015Higher-income adults (those with household income of at least $75,000) aged 18-68 tend to associate the word “luxury” with descriptive adjectives such as “expensive,” “quality,” and “high-end,” according to a... READ MORE
OTT Streaming Devices Overtake Tablets in Digital Video Ad ViewsLive streaming is growing rapidly, and a significant chunk of live viewing is occurring via OTT devices.Tablets are popular devices for video viewing and have been for some time, but OTT streaming devices such as Apple TV and Chromecast have moved ahead in digital video monetization, reveals FreeWheel in its Q4 2014 Video Monetization Report [download page].... READ MORE
Almost Half of Young Mobile Phone Users Report Regularly Comparing Prices In-StoreMany mobile users are also taking pictures of products while in-store. February 25, 2015Source: GfK [pdf] Notes: 40% of mobile phone users surveyed across 23 countries claim to regularly compare prices while in-store, according to a GfK survey, with this activity slightly more prevalent among men (42%) than women (37%). Among age groups,... READ MORE
Feel Like You're Always Playing Catchup?
Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear