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Customers Prioritize Service Over Price and Brand, CMOs Say

Customers Prioritize Service Over Price and Brand, CMOs SaySuperior product quality and a trusting relationship are also viewed as top customer priorities.

Source: Duke University’s CMO Survey [pdf] Notes: CMOs narrowly give the edge to excellent service (23%) over product quality (22%) and a trusting relationship (21%) when it comes to their customers’ top priorities in the next 12 months,... READ MORE
Luxury. Which Brands Spring to Mind?

Luxury. Which Brands Spring to Mind?Higher-income consumers' top brands differ by generation. February 26, 2015

Higher-income adults (those with household income of at least $75,000) aged 18-68 tend to associate the word “luxury” with descriptive adjectives such as “expensive,” “quality,” and “high-end,” according to a... READ MORE
OTT Streaming Devices Overtake Tablets in Digital Video Ad Views

OTT Streaming Devices Overtake Tablets in Digital Video Ad ViewsLive streaming is growing rapidly, and a significant chunk of live viewing is occurring via OTT devices.

Tablets are popular devices for video viewing and have been for some time, but OTT streaming devices such as Apple TV and Chromecast have moved ahead in digital video monetization, reveals FreeWheel in its Q4 2014 Video Monetization Report [download page].... READ MORE

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