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Mobile Internet Access Grows Across Age GroupsAlmost 9 in 10 online adults are using mobile devices to access the internet - either solely or in combination with desktop access.Some 21% of online US adults aged 18-34 accessed the internet using only mobile devices in December 2014, up from 18% doing so last year, according to a recently-released report [download page] from comScore. The study also demonstrates that multi-platform... READ MORE
Fastest-Growing Retail Digital Commerce Categories in 2014Total retail digital commerce spending increased by 14% last year, with mobile commerce spending growth more than double that of desktop commerce. March 30, 2015Source: comScore [download page] Notes: E-commerce and mobile-commerce spending on digital content and subscriptions increased by 27% year-over-year in 2014, almost doubling the overall retail digital commerce growth rate of 14% and ranking as the... READ MORE
Sizing Up US Media ReachTraditional TV reaches 285 million viewers per month, close to two-thirds of whom (181 million) watch time-shifted TV.Source: Nielsen Notes: Some 142 million Americans use social media applications on smartphones on a monthly basis, slightly higher than the number using social media on a computer (133 million) and on the web on a smartphone (124 million), according to media... READ MORE
The Most – and Least – Trusted Companies in AmericaTV and internet service providers are the least trusted industries. March 27, 2015Source: Temkin Group Notes: Of 293 organizations measured across 20 industries, just 6% earned “excellent” (above 70%) trust ratings, according to the latest annual Temkin Trust Ratings, although another 28% earned “good” (60-70%)... READ MORE
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