How Do Millennial B2B Buyers Research and Select Vendors?

How Do Millennial B2B Buyers Research and Select Vendors?

When it comes to making B2B purchase decisions, Millennials and Gen Xers are more likely than Baby Boomers to believe in the importance of consulting their colleagues and earning team consensus, according to a recently-released study [pdf] from IBM. While the two...
Mobile Internet Access Grows Across Age Groups

Mobile Internet Access Grows Across Age Groups

Some 21% of online US adults aged 18-34 accessed the internet using only mobile devices in December 2014, up from 18% doing so last year, according to a recently-released report [download page] from comScore. The study also demonstrates that multi-platform use is...
Fastest-Growing Retail Digital Commerce Categories in 2014

Fastest-Growing Retail Digital Commerce Categories in 2014

Source: comScore [download page] Notes: E-commerce and mobile-commerce spending on digital content and subscriptions increased by 27% year-over-year in 2014, almost doubling the overall retail digital commerce growth rate of 14% and ranking as the fastest-growing...

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