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March 2015

How Do Millennial B2B Buyers Research and Select Vendors?

March 31, 2015

IBM-B2B-Buyers-Top-Research-Sources-by-Generation-Mar2015When it comes to making B2B purchase decisions, Millennials and Gen Xers are more likely than Baby Boomers to believe in the importance of consulting their colleagues and earning team consensus, according to a recently-released study [pdf] from IBM. While the two younger generations are also more likely to see the benefits of data and analytics in decision-making, they differ in their approach to vendor research and also seek out different attributes from vendors. Read more »

Mobile Internet Access Grows Across Age Groups

March 31, 2015

comScore-Internet-Access-by-Platform-and-Age-Group-Mar2015Some 21% of online US adults aged 18-34 accessed the internet using only mobile devices in December 2014, up from 18% doing so last year, according to a recently-released report [download page] from comScore. The study also demonstrates that multi-platform use is growing across age groups, with three-quarters of online Americans aged 55 and older accessing the internet either through mobiles only (6%) or through a combination of mobiles and desktops (68%). Read more »

Fastest-Growing Retail Digital Commerce Categories in 2014

March 30, 2015

comScore-Fastest-Growing-Retail-Digital-Commerce-Categories-in-2014-Mar2015Source: comScore [download page]

    Notes: E-commerce and mobile-commerce spending on digital content and subscriptions increased by 27% year-over-year in 2014, almost doubling the overall retail digital commerce growth rate of 14% and ranking as the fastest-growing spending category, according to a comScore report. Digital spending in the consumer packaged goods (21%), apparel & accessories (20%) and sport & fitness (17%) categories also saw high rates of growth, while the jewelry & watches (-1%) and computer software (-4%) categories were the only to see declines in spending. Separate results from the report indicate that e-commerce (desktop) spending grew by 12.5% year-over-year (to $236.9 billion), with mobile commerce spending up by 27.5% (to $31.5 billion).
      Related: Global Retail and E-Commerce Sales Forecast, 2013-2018

      Sizing Up US Media Reach

      March 30, 2015

      Nielsen-US-Media-Reach-Mar2015Source: Nielsen

        Notes: Some 142 million Americans use social media applications on smartphones on a monthly basis, slightly higher than the number using social media on a computer (133 million) and on the web on a smartphone (124 million), according to media universe estimates released by Nielsen. The data also shows that almost 200 million use the internet on a computer monthly, while 164 million use apps or the web on a smartphone. On the traditional media front, 285 million watched traditional TV each month during Q4 2014, while AM/FM radio reaches 258 million listeners per month. Read more »

        The Most – and Least – Trusted Companies in America

        March 27, 2015

        TemkinGroup-Top-and-Bottom-Cos-Trust-Ratings-Mar2015Source: Temkin Group

          Notes: Of 293 organizations measured across 20 industries, just 6% earned "excellent" (above 70%) trust ratings, according to the latest annual Temkin Trust Ratings, although another 28% earned "good" (60-70%) ratings. H-E-B and credit unions led the pack, with USAA capturing 3 of the next top 4 positions for its bankings, insurance and credit card businesses. Meanwhile, 9% of the companies measured had "very poor" (below 40%) ratings and another 22% were rated as "poor" (40-50%). Comcast languished at the bottom for its TV and internet service businesses, with other TV and internet services also among the worst. Read more »

          National Mover Rate Remains Steady; Still Highest Among Youth

          March 27, 2015

          CensusBureau-National-Mover-Rate-by-Age-Group-2013-2014-Mar2015Source: US Census Bureau

            Notes: The national mover rate between 2013 and 2014 was 11.5%, or 37 million people aged 1 and older, according to the latest data from the US Census Bureau. That figure is in line with recent years, hovering between 11.5 and 12.5% since 2008, and is down from about 1 in 5 people when the survey began in 1948. Youth continued to be the most likely to move, as 21.4% of 18-24-year-olds and 20.7% of 25-34-year-olds did so during the 2013-2014 period. Read more »

            Mobile In-App Ads Expected to Top Desktop Ads in Spend Next Year

            March 26, 2015

            eMarketer-US-Digital-Ad-Spend-Forecast-by-Device-2013-2019-Mar2015Mobile ad spending in the US will grow by 50% this year to exceed $28.7 billion, representing 49% share of digital ad spending, details eMarketer in a new forecast. With strong spending growth predicted again next year - of 41% - mobile will overtake desktops and average 60.4% of digital ad spending and more than one-fifth (20.4%) of total media ad spending, per the forecast. Read more »

            State of B2B Marketing Data Deemed “Questionable”

            March 26, 2015

            NetProspex-State-of-B2B-Marketing-Data-in-2014-Mar2015Most B2B records are missing key data such as industry information (72% missing) and phone numbers (54% missing), according to an analysis of more than 223 million records by Dun & Bradstreet NetProspex. The study evaluated database health across 4 best practice areas - record duplication, record completeness, email deliverability, and phone connectability - determining that the overall "Health Scale Rating" of the records analyzed was "Questionable." Read more »

            Music Streaming Revenues Up 29% in 2014, Surpass CD Sales

            March 25, 2015

            RIAA-US-Music-Indus-Revenues-2014-v-2013-Mar2015Source: Recording Industry Association of America (RIAA) [pdf]

              Notes: Digital subscription and streaming revenues grew by almost 29% last year to reach roughly $1.87 billion, surpassing sales of CDs ($1.85 billion) in the process, according to a report from the RIAA. Streaming revenues comprised 27% of all industry revenues, up from 21% a year earlier. Physical shipment revenues (of which CDs represented 82%) accounted for 32% share and digital downloads a leading 37% share. The report notes that paid streaming subscriptions grew by 26% year-over-year to reach 7.7 million. Read more »

              Retail Email Marketing Benchmarks: No Lift on the Weekend

              March 25, 2015

              Listrak-Retail-Email-Marketing-Benchmarks-in-2014-Mar2015Source: Listrak [download page]

                Notes: Retailers last year saw very little difference in email open and visit-to-conversion rates when sorting by weekday and weekend deployments, according to data provided by Listrak to accompany its recently-released study. That result stands in contrast with other research suggesting that, generally, emails sent at off-peak times enjoy higher response rates. Meanwhile, the Listrak study also finds that triggered campaigns boasted considerably higher response and conversion rates than broadcast messages, with "back in stock" campaigns averaging a significantly higher revenue per email sent ($6.50) than any other type. Read more »