Source: Kenshoo [download page] Notes: Mobile application installs grew by 182% between January and December 2014, almost keeping pace with the growth in ad spending of 235%, reports Kenshoo in a recent study. As a result, the cost of a mobile app install (CPI) grew...
Customer experience has been tabbed marketers’ most exciting opportunity this year, and a new study [download page] from Econsultancy produced in association with Ensighten indeed finds 41% of company marketers to consider customer experience optimization...
Brands are failing to keep pace with consumers’ growing expectations, according to a recent Brand Keys study. The initial release of study results revealed the brands measuring up best against their respective category ideals, with brands such as Apple and...
Source: Microsoft [download page] Notes: Consumers are more aware of and more likely to be using digital devices and apps that track their own habits and activities than those that track data from things they own (such as their cars and appliances), according to a...
Source: Local Search Association / Thrive Analytics [download page] Notes: Some 49% of US adults point to their smartphone as the device they most commonly use when looking for local information online (i.e. shopping, restaurants, and local services), up from 42% of...
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