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Consumers: W-O-M, TV Ads Have Broadest Purchase Influence

Consumers: W-O-M, TV Ads Have Broadest Purchase InfluenceMarketers and agencies are moving funds away from TV to digital video. Consumers say TV ads still have influence, though. April 30, 2015

When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media, finds Deloitte in recently-released survey results [pdf], which show 8 in 10 Americans aged 14+ saying recommendations have a medium (43%) or high... READ MORE
US Facebook Brand Post Interaction Rates, by Post Type, in Q1

US Facebook Brand Post Interaction Rates, by Post Type, in Q1Facebook brand post interaction rates are down, although link posts are bucking the trend. April 29, 2015

Source: Adobe [pdf] Notes: Algorithm changes enacted by Facebook in Q1 led to interaction rate declines across most post types, details Adobe, which notes that algorithm changes in Q3 2014 have boosted link posts’ interaction rates. Although recent... READ MORE
Benefits of Card-Linked Marketing, According to Online Banking Users

Benefits of Card-Linked Marketing, According to Online Banking UsersHalf of young digital banking users feel that card-linked marketing would give them the opportunity to buy something they've been saving up for.

Source: Cardlytics Notes: More than 8 in 10 US adults who use mobile or online banking applications see some benefits to using card-linked marketing (e.g. special offers such as coupons or discounts, via email or text on mobile or online banking... READ MORE
Tablets Now Reportedly in a Majority of US Households

Tablets Now Reportedly in a Majority of US HouseholdsTablet penetration hit 51% of US households as of February, says Nielsen, up by 13 percentage points year-over-year.April 28, 2015

Tablet penetration has reached 51% of US households as of February, up 13% points year-over-year, reports Nielsen [download page] in a recent study. Tablet penetration stood at 50% or higher in 20 local markets, led by Atlanta (62%) and San Francisco (61%),... READ MORE

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