Archives by date

April 2015

Consumers: W-O-M, TV Ads Have Broadest Purchase Influence

April 30, 2015

Deloitte-US-Consumers-Purchase-Influencers-Apr2015When it comes to influencing consumers' purchases, word-of-mouth continues to outperform all paid media, finds Deloitte in recently-released survey results [pdf], which show 8 in 10 Americans aged 14+ saying recommendations have a medium (43%) or high (38%) influence on their purchase decisions. But among paid media, TV still commands the broadest degree of influence, cited by almost two-thirds of respondents. Read more »

Radio Listeners: AM/FM Still Strong; Digital Platforms Key for Youths’ Music Discovery

April 30, 2015

JacobsMedia-Primary-Platforms-for-New-Music-Discovery-Apr2015AM/FM radio continues to be the preferred medium among core radio listeners, with 81% of weekly radio station listening taking place on an AM/FM radio in a vehicle (51%) or at home, work, or school (30%), according to the latest annual TechSurvey from Jacobs Media. Consistent with recent research, AM/FM radio continues to benefit from the in-car environment, with roughly half of respondents saying that most or all of their radio listening takes place in the car. Read more »

US Facebook Brand Post Interaction Rates, by Post Type, in Q1

April 29, 2015

Adobe-Facebook-Brand-Post-Interaction-Rates-by-Post-Type-in-Q1-Apr2015Source: Adobe [pdf]

    Notes: Algorithm changes enacted by Facebook in Q1 led to interaction rate declines across most post types, details Adobe, which notes that algorithm changes in Q3 2014 have boosted link posts' interaction rates. Although recent data from Socialbakers suggests that videos now have the widest reach, Adobe's data indicates that image posts continue to be the Facebook post type generating the highest interaction rates. In fact, link posts' interaction rates (1.8%) - which have grown for two consecutive quarters - now rival video posts' rates (2%). Read more »

    Benefits of Card-Linked Marketing, According to Online Banking Users

    April 29, 2015

    Cardlytics-Benefits-of-Card-Linked-Marketing-Apr2015Source: Cardlytics

      Notes: More than 8 in 10 US adults who use mobile or online banking applications see some benefits to using card-linked marketing (e.g. special offers such as coupons or discounts, via email or text on mobile or online banking applications), details Cardlytics in a new survey. While it should be noted that Cardlytics has an interest in that figure being high, respondents' ranking of the benefits is interesting, as they were as likely to say that it would give them new choices on where to shop (42%) as they were to say that it would let them shop their favorite brands more (40%). Read more »

      Tablets Now Reportedly in a Majority of US Households

      April 28, 2015

      Nielsen-Top-US-Markets-by-Tablet-Penetration-Apr2015Tablet penetration has reached 51% of US households as of February, up 13% points year-over-year, reports Nielsen [download page] in a recent┬ástudy. Tablet penetration stood at 50% or higher in 20 local markets, led by Atlanta (62%) and San Francisco (61%), with Phoenix (+23% points) and Miami (+19% points) registering as the markets with the largest year-over-year gains. Read more »

      US TV Multitasking Behavior, by Generation

      April 27, 2015

      Deloitte-TV-Multitasking-Behavior-by-Generation-Apr2015Source: Deloitte [pdf]

        Notes: 9 in 10 Americans age 14 and older claim to always or almost always multitask while watching TV, up from 81% a couple of years ago, per Deloitte's latest Digital Democracy survey. In fact, 96% of Leading Millennials (26-31) are now regularly multitasking while watching TV, with their most common activities being browsing the web (45%) and text messaging (41%). Among the youngest crowd (14-25), 94% of whom at least almost always multitask, text messaging (53%) and using a social network (47%) are the most common activities. Read more »

        Estimated Mobile Share of US Organic Search Traffic, by Engine

        April 27, 2015

        MerkleRKG-Mobile-Share-US-Organic-Search-Traffic-Q32013-Q12015-Apr2015Source: Merkle|RKG [download page]

          Notes: Mobile has grown to account for an estimated 45% share of US organic search traffic in Q1, according to a Merkle | RKG analysis of a cross-section of its clients (most heavily represented by the retail sector). The iPhone (18%) and iPad (12%) alone contributed a combined 30% of organic search traffic, per the report, more than double the share (13%) from Android devices. Separately, mobile's share of Yahoo search traffic dropped from 50% in Q4 2014 to 43% in Q1, mainly due to increased desktop traffic resulting from the Yahoo-Firefox deal. Read more »

          2015’s Most Reputable Companies

          April 24, 2015

          ReputationInstitute-Most-Reputable-Companies-Apr2015Source: Reputation Institute [download page]

            Notes: The BMW Group is this year's most reputable company, reports the Reputation Group, rising a couple of spots from last year and overtaking The Walt Disney Company (#6, down from #1) and Google (steady at #2) in the process. Interestingly, LEGO Group (#5 globally) is the most reputable company in North America, while The BMW Group takes top billing in Europe, Google in Latin America, and Daimler (#3 globally) in the Asia-Pacific region. The BMW Group made the top 10 ranking in 12 of the 15 countries surveyed, with Sony in the top 10 in 10 markets. Only 9 of the 100 companies measured made the top 10 rankings in 6 or more of the 15 markets. Read more »

            Mobile Now Almost Three-Quarters of Facebook’s Ad Revenues

            April 24, 2015

            Facebook-Mobile-MAUs-Ad-Revenues-Q12013-Q12015-Apr2015Source: Facebook

              Notes: Facebook's advertising revenues grew by 42% year-over-year in Q1 to reach $3.54 billion, the social network reported on Wednesday, although that was slightly below analysts' estimates. Mobile's share of ad revenues climbed yet again, to 73%, up from 59% during the year-earlier period. Some 65% of Facebook's 1.44 billion monthly active users accessed the site daily, with that figure up a couple of points from Q1 2014. That translated to 936 million daily active users (DAUs), of whom roughly 85% were mobile DAUs. Meanwhile, some 40% of Facebook's total monthly active users were mobile-only in Q1. Read more »

              4 Trends in US Online Advertising Spending

              April 23, 2015

              IABPwC-Online-Ad-Revenues-2005-2014-Apr2015The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) have released their latest internet advertising revenue report [pdf] covering Q4 and full-year 2014. The results remain generally consistent with the past couple of years, with overall growth in the double-digits, driven by mobile. The following is a quick look at some of the major takeaways from the report. Read more »