Consumers: W-O-M, TV Ads Have Broadest Purchase Influence

Consumers: W-O-M, TV Ads Have Broadest Purchase Influence

When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media, finds Deloitte in recently-released survey results [pdf], which show 8 in 10 Americans aged 14+ saying recommendations have a medium (43%) or high (38%)...

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