Few marketers and e-commerce professionals (predominantly based in Europe) agree that they use insight from phone calls to tailor on-site content (40%) or off-site advertising (27%), according to results from an Econsultancy study [download page] produced in...
Source: Vindico [download page] Notes: Video ad completion rates were lower on devices with smaller screens last year, reports Vindico, as smartphone (46%) and tablet (54%) viewers completed ads at roughly half the rate of those watching on gaming consoles (95%) and...
Source: Regalix [download page] Notes: Not surprisingly, understanding buyer needs or pain points (69%) counts as the most important go-to-market strategy for a product launch, according to a Regalix survey of senior B2B marketing executives and business leaders, a...
The Direct Marketing Association (DMA) – in conjunction with Demand Metric – has released its latest “Response Rate Report” [download page], an intriguing study last issued in 2012. The report examines several direct media types, providing...
Source: Pew Research Center [pdf] Notes: Some 87% of teens aged 13-17 own or have access to a desktop or laptop computer, while 81% have access to a gaming console, according to a recent Pew Research Center report. Almost 9 in 10 have access to some kind of mobile...