Financial Services Marketers Keep CX Focus on Desktop Sites

Financial Services Marketers Keep CX Focus on Desktop Sites

Source: Econsultancy / Adobe [download page] Notes: Public desktop websites are a greater priority than smartphone applications or public mobile sites when it comes to providing a consistent customer experience, details a survey of financial services and insurance...
How Do Americans Feel About Receiving Direct Mail?

How Do Americans Feel About Receiving Direct Mail?

Source: Gallup Notes: US adults are more likely to have a positive (46%) than negative (28%) reaction to seeing a catalog in the mail, reports Gallup in a recent survey. While adults’ feelings are generally neutral about seeing a letter from a business (30%...

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