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Weekend Reading, 5/29/15

Weekend Reading, 5/29/15A collection of intriguing data points to get you through the weekend. May 29, 2015

Apple is back on top as the world’s most valuable brand, according to the 10th annual “BrandZ Top 100 Most Valuable Global Brands” report from WPP and Millward Brown. With a total brand value of almost $247 billion, representing a 67%... READ MORE
Brands’ Email Volume Continues to Grow in Q1

Brands’ Email Volume Continues to Grow in Q1Brands registered a 15.5% year-over-year uptick in email volume in Q1.

Source: Experian Marketing Services [download page] Notes: Brands’ email volume grew by 15.5% year-over-year in Q1 2015 says Experian Marketing Services in its latest quarterly email benchmark report, marking the 10th consecutive quarter of volume... READ MORE
B2B Research: Don’t Sleep on the Sales Rep

B2B Research: Don’t Sleep on the Sales RepHuman interactions remain influential in the decision-making process, a new study finds. May 28, 2015

A recently-released study from SiriusDecisions made some waves in the B2B marketing world, as it challenged the notion (spurred in part by SiriusDecisions’ own research) that digital has disintermediated sales, with much of the buying process complete... READ MORE
B2C and B2B Marketers Name Their Most Important Social Platforms

B2C and B2B Marketers Name Their Most Important Social PlatformsNew study looks at marketers' use of various social media platforms.

B2C marketers are most likely to be found using Facebook (96%) and Twitter (77%), while for B2B marketers LinkedIn is on par with Facebook (88% each) as the most commonly used social platform, according to Social Media Examiner’s latest annual... READ MORE
Share of Digital Ad Dollars Spent on Branding, by Industry, in 2015

Share of Digital Ad Dollars Spent on Branding, by Industry, in 2015Direct response tactics will continue to capture the majority - 58% - of digital ad spending this year. May 27, 2015

Source: eMarketer [download page] Notes: Branding will be the primary objective of 42% of US digital ad spending this year, forecasts eMarketer, a slight increase from 40.9% last year but well below the 48.5% share previously forecast for 2017. Nevertheless,... READ MORE

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