9 in 10 marketing leaders feel that culture plays a very (60%) or somewhat (30%) influential role in enabling the brand experience, but only about one-quarter believe that their team’s culture needs no change, details Spencer Stuart in a recent survey of more...
Source: Consumer Electronics Association (CEA) Notes: Mobile devices represent the two fastest-growing consumer electronics (CE) products this year when measured by absolute percentage point growth (rather than relative increase), with tablet penetration up 9% points...
Source: American Customer Satisfaction Index (ACSI) [download page] Notes: Customer satisfaction with the healthcare and social assistance sector has fallen to a score of 75.1 on the ACSI’s 100-point scale, down from 80 (the threshold of excellence) just a...
Eight in 10 affluents (consumers with household income of at least $75,000) report planned to travel for pleasure in the following 12 months, according to [download page] a Shullman Research Center report based on a Q3 2014 survey. While travel plans were largely...
Source: Deloitte [pdf] Notes: Digital technologies influenced an estimated 49% of in-store sales last year ($1.7T), in line with previously-released projections and up from 36% the year prior, says Deloitte. Mobile’s influence, as expected, has been growing...
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