Archives by date

June 2015

Internet Adoption Rates, by Demographic, 2000-2015

June 30, 2015

Pew-Internet-Access-by-Demo-2000-2015-Jun2015The Pew Internet & American Life Project has released its latest report on internet access in the US, detailing the substantial growth in adoption across various demographic groups over the past 15 years. The overall adoption rate among US adults stands at 84% this year as it has since 2013, and is up from 52% in 2000. Read more »

2015’s Most Patriotic Brands, in the Eyes of Consumers

June 29, 2015

BrandKeys-Americas-Most-Patriotic-Brands-Jun2015Source: Brand Keys [pdf]

    Notes: Jeep is the most patriotic brand in the US for the third consecutive year, being the closely associated with the value of "patriotism," according to Brand Keys' latest analysis, which is based on a survey of 5,427 consumers aged 16-65. Among the top 50 brands, Jack Daniels had the biggest lift year-over-year (+18% points to 93%), with its patriotic resonance with consumers carrying it into the top 10. Other brands absent from last year's top 10 but cracking it this year are Coors, American Express, and Gatorade. Read more »

    Interbrand Top 100 Brands’ Social Media Adoption, by Platform

    June 29, 2015

    SimplyMeasured-Interbrand100-SocNet-Adoption-Activity-Jun2015Source: Simply Measured [download page]

      Notes: All of the Interbrand Top 100 global brands have an account on YouTube and 92 posted content on the platform in April, according to a recent report from Simply Measured. Activity was highest on Twitter, however, which saw each of the 98 brands with an account also active during April. Of note, some 79% of the top brands were active on Instagram, and almost two-thirds were active on Google+. While two-thirds had an account on Pinterest, only 41% posted content on the platform in April. Read more »

      Weekend Reading, 6/26/15

      June 26, 2015

      NYAMACharneyResearchNow-Attractive-Emerging-Markets-US-Marketers-Jun2015China (71%) and Brazil (66%) are the two emerging markets clearly most favored as being "very attractive" to US marketers, per results [download page] from a survey conducted by Charney Research and Research Now and commissioned by the NY American Marketing Association. Interestingly, the survey of 315 brand owners (61% of respondents) and agencies (39%) finds that small companies (sales under $100 million) are about twice as likely as large ones (62% vs. 32%) to be planning to enter one or more emerging markets this year. Read more »

      Where Do Americans Perceive Mobile Payments As Being Useful?

      June 26, 2015

      HarrisPoll-Perceived-Usefulness-Mobile-Payments-Point-of-Purchase-Jun2015Source: The Harris Poll

        Notes: Consumer experience with various types of mobile payment opportunities is rising, per findings from a recent Harris Poll, although interest in "tap-for-pay" among smartphone users remains unchanged from late 2013. Privacy concerns and the absence of a compelling motivation are the top reasons given for the lack of interest in using a smartphone to process in-person transactions. Asked at which of various points-of-purchase it might be useful to replace cash or a card with mobile payments, adults surveyed pointed first to public transit (61%), followed by movie theaters (59%), big box retailers (59%) and gas stations/convenience stores (59%). Read more »

        Which Pain Points Are Giving Marketers Headaches?

        June 25, 2015

        EconsultancySmartFocus-Marketing-Pain-Points-and-Impact-Jun2015Forget proving ROI. That's a headache, but not a "migraine-inducing" one, according to results from a new survey [download page] from Econsultancy and SmartFocus. Instead, the biggest pain point for client-side marketers today - of those identified - is the major bottleneck presented by IT and web development teams, per the study. Read more »

        Almost 1 in 3 Have Been Persuaded to Watch A TV Show Based on Social Buzz

        June 25, 2015

        Digitalsmiths-Social-Impact-on-TV-Jun2015Some 31% of US and Canadian adults (18+) say they have at some point chosen to watch a TV show or movie because of all the buzz it was getting on Facebook, Twitter and other social networks, according to the latest quarterly video trends report [download page] from Digitalsmiths. But growth in this area appears to have slowed, based on a review of past editions of the study. Read more »

        How Often Are Emails Forwarded?

        June 24, 2015

        Litmus-Email-Virality-by-Audience-Size-Jun2015Source: Litmus [download page]

          Notes: Virtually all (95% of) commercial emails generate some forwarding behavior, according to a Litmus analysis of more than 400,000 commercial sends with at least 500 opens between January 2013 and March 2015. The median email (by forward-to-open rate) generated 1 forward for every 370 opens, or a 0.27% forward-to-open rate, per the analysis. However, there is exponential growth in this rate when looking at the top percentiles, with the top 1% being 17.6 times more likely to be forwarded than the median, generating 1 forward for every 21 opens. Read more »

          SMBs’ Planned Digital Services Purchases

          June 24, 2015

          Borrell-SMBs-Planned-Digital-Services-Purchases-Jun2015Source: Borrell Associates [download page]

            Notes: More than 7 in 10 US SMBs are buying some type of digital services today, reports Borrell Associates by way of a survey of 7,224 SMBs in the US, and SMBs are more likely to be planning to spend on digital services than on digital advertising this year, per the study's results. The services most commonly planned for purchase this year revolve around the website - design and maintenance (39%), hosting and support (38%) and SEO (29%). Still, more than one-quarter plan to invest in social media management services, and more than 1 in 10 will purchase mobile media management (12%) and online video production (11%) services. Read more »

            C-Suite Sees Social Rising In CX Importance

            June 23, 2015

            GenesysEIU-Most-Important-CX-Channels-Jun2015Face-to-face communications ranks as easily the most important customer experience (CX) channel today, according to results from a Genesys-sponsored survey of 516 senior-level executives conducted by the Economist Intelligence Unit (EIU). But fast-forward 3 years, and channels such as online assistance support, social media and web self-service will be about equally as important, the study┬ásuggests. Read more »