There’s far less research devoted to Asian Americans than to Millennials, but with an estimated buying power of $770 billion last year (as opposed to Millennials’ $200 billion), Asian-Americans are a force to be reckoned with, according to data cited in a...
US e-commerce spending grew by 14% year-over-year in Q1, marking the 18th consecutive quarter of double-digit growth dating back to Q2 2010, according to data recently released by comScore [download page]. Indeed, digital commerce (desktop and mobile combined)...
Source: Ascend2 [download page] Notes: Relevant content creation is by far the most effective SEO tactic, according to a new survey of 286 global marketing, sales and business professionals (71% B2B) from Ascend2 and its Research Partners. Indeed, 72% of respondents...
Source: Nielsen Notes: While the number of applications used per month by adult smartphone users has remained steady over the past couple of years (26.5 in Q4 2012 and 26.7 in Q4 2014), time spent with apps has increased by 63%, from roughly 23 hours per month per...
PwC has issued its latest annual Entertainment & Media Outlook report, which contains projections for online and offline media advertising markets through 2019. The outlook for traditional media advertising is similar to previous forecasts in that TV and...
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