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Friday Research Wrap, 7/31/2015

Friday Research Wrap, 7/31/2015A collection of intriguing data points. July 31, 2015

CPG and retail advertisers among the top 500 advertisers boosted Hispanic media spend by 67% between 2010 and 2014, far above the 20% aggregate growth in spend during the prior 5-year period of 2006-2010, reports AHAA [pdf]. The study indicates that 28% of... READ MORE
iPad Leads Mobile Devices in Revenue per Ad Impression

iPad Leads Mobile Devices in Revenue per Ad ImpressionSocial networking applications are the most common first app of the day.

Source: Opera Mediaworks Notes: Android mobile devices continued to lead iOS devices in mobile ad traffic (63.7% vs. 21.7%) and share of revenue (47.7% vs. 47.2%) in Q2, reports Opera, though iOS devices were clearly ahead yet again in revenue per... READ MORE
What Do B2C Marketers and Agencies See As Mobile Advertising’s Top Challenges?

What Do B2C Marketers and Agencies See As Mobile Advertising’s Top Challenges?Mobile ad budgets are going up, but marketers are worried about consumers' privacy concerns. July 30, 2015

Mobile advertising is either a significant aspect or a top priority in the overall marketing plan for a majority of consumer-facing brand marketers and agencies. That’s according to a recent report [download page] from xAd, which found more than 8 in... READ MORE
Affluent Millennials Say They’re Loyal to Their Financial Institutions

Affluent Millennials Say They’re Loyal to Their Financial InstitutionsAffluent Millennials say they're loyal, but there's risk for traditional financial institutions.

Affluent Millennials are open to non-financial brands, finds a report from LinkedIn [download page] conducted by Ipsos that looks specifically at affluents in the US. At the same time, once they become customers with a financial institution, they’re... READ MORE
Mobile Now More Than Three-Quarters of Facebook’s Ad Revenues

Mobile Now More Than Three-Quarters of Facebook’s Ad RevenuesAlmost 44% of Facebook's monthly active users access the platform only via mobile devices.

Source: Facebook Notes: Facebook’s mobile ad revenues grew by 74% year-over-year in Q2 to represent an impressive 76% share of the social network’s total ad revenues. To put that figure in perspective, just 2 years ago (in Q2 2013), mobile... READ MORE

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