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July 2015

Friday Research Wrap, 7/31/2015

July 31, 2015

AHAA-Retail-CPG-Hispanic-Media-Ad-Spend-Trends-July2015CPG and retail advertisers among the top 500 advertisers boosted Hispanic media spend by 67% between 2010 and 2014, far above the 20% aggregate growth in spend during the prior 5-year period of 2006-2010, reports AHAA [pdf]. The study indicates that 28% of these companies' growth in top-line revenues between 2010 and 2014 is┬áthe result of the shift in spending from English to Hispanic media. Read more »

iPad Leads Mobile Devices in Revenue per Ad Impression

July 31, 2015

Opera-Mobile-Ad-Monetization-by-OS-Device-in-Q2-July2015Source: Opera Mediaworks

    Notes: Android mobile devices continued to lead iOS devices in mobile ad traffic (63.7% vs. 21.7%) and share of revenue (47.7% vs. 47.2%) in Q2, reports Opera, though iOS devices were clearly ahead yet again in revenue per impression. The iPad sets the standard on this measure, per the report, accounting for 15.5% of ad revenues against just 3.5% of traffic. Read more »

    What Do B2C Marketers and Agencies See As Mobile Advertising’s Top Challenges?

    July 30, 2015

    xAd-Top-Mobile-Advertising-Challenges-July2015Mobile advertising is either a significant aspect or a top priority in the overall marketing plan for a majority of consumer-facing brand marketers and agencies. That's according to a recent report [download page] from xAd, which found more than 8 in 10 respondents from each group saying that mobile ads play at least some role in their marketing plans. Read more »

    Affluent Millennials Say They’re Loyal to Their Financial Institutions

    July 30, 2015

    LinkedInIpsos-Affluent-Loyalty-Financial-Institutions-July2015Affluent Millennials are open to non-financial brands, finds a report from LinkedIn [download page] conducted by Ipsos that looks specifically at affluents in the US. At the same time, once they become customers with a financial institution, they're considerably more likely than their Gen X counterparts to claim loyalty to it. Read more »

    Mobile Now More Than Three-Quarters of Facebook’s Ad Revenues

    July 30, 2015

    Facebook-Mobile-MAUs-Ad-Revenues-Q12013-Q22015-July2015Source: Facebook

      Notes: Facebook's mobile ad revenues grew by 74% year-over-year in Q2 to represent an impressive 76% share of the social network's total ad revenues. To put that figure in perspective, just 2 years ago (in Q2 2013), mobile captured less than one-quarter (23%) of Facebook's ad revenues. Read more »

      Americans’ Alcohol Preferences, by Education and Income Level

      July 29, 2015

      Gallup-Alcohol-Preferences-Income-Education-Level-July2015Source: Gallup

        Notes: Self-reported alcoholic consumption is far higher among Americans from high-income households ($75k+) than lower-income households (< $30k), with 78% of the former and 45% of the latter occasionally drinking, per a Gallup survey. Similar discrepancies were also found by education level, and among drinkers, those with higher annual household incomes and education levels reported being more frequent drinkers. Interestingly, middle- and lower-income drinkers favor beer over wine and liquor, though wine edges beer as the most common alcoholic beverage among higher-income Americans. Read more »

        Top Reasons Why Consumers Don’t Watch TV on the Go

        July 29, 2015

        Arris-Top-Reasons-Not-Watching-TV-On-the-Go-July2015Source: Arris [download page]

          Notes: Mobile TV - defined as watching TV services while away from home on a smartphone, tablet or laptop - is growing in frequency, says Arris in its latest global Consumer Entertainment Index report. While youth are the most likely to watch on-the-go, the biggest year-over-year increase came among older consumers. For example, 30% of those aged 65 and older reported watching at least sometimes, up from 19% the previous year. Among those not watching, the screen being too small (26%) was the leading reason, though youth were most likely to complain about mobile data costs being too expensive. Read more »

          Content Strategies Not Optimized For High-Quality Lead Generation, Say B2B Marketers

          July 28, 2015

          CMOCouncilNetline-Top-Factors-Derailing-B2B-Lead-Flow-Success-July2015Just 15% of senior marketers in North America consider their demand generation strategies to be highly (2%) or very (13%) effective, being instead more likely to perceive them as moderately effective (29%) or someplace in the middle (32%), according to a report [download page] from The CMO Council and Netline. One of the key problems appears to be a conflict between content strategies that lack targeting and the definition of a high-quality lead that requires more intentional engagement on the prospect's part. Read more »

          Social Up, Search Down in User Satisfaction Ratings

          July 28, 2015

          ACSI-Social-Search-User-Experience-Benchmarks-July2015Customer satisfaction with social media sites has risen by 3 points to 74 on a 100-point scale as visitors report growing satisfaction with a variety of user experience elements ranging from privacy to the amount of ads on the sites. That's according to the American Customer Satisfaction Index (ACSI), which released its latest annual E-business report [download page] this morning. Read more »

          Print Magazine Reach Twice As Large As Digital Issues Among Connected Adults

          July 27, 2015

          Mequoda-US-Connected-Adults-Magazine-Reading-July2015Source: Mequoda [download page]

            Notes: Among US adults with internet access, 7 in 10 surveyed report having read a print magazine issue in the past 30 days, almost twice the proportion (37%) who have read a digital magazine issue, according to a Mequoda study. Digital magazine readers are split on their favorite format, though, with web editions (37%) slightly preferred over tablet (32%) and print (31%) editions. The most important functionalities of a digital magazine, per readers, are readable (79% very important) and scrollable (56% very important) text. Read more »