Source: Gallup Notes: Self-reported alcoholic consumption is far higher among Americans from high-income households ($75k+) than lower-income households ( Wine is a clearer winner among college graduates, while beer takes precedence among those with some college...
Source: Arris [download page] Notes: Mobile TV – defined as watching TV services while away from home on a smartphone, tablet or laptop – is growing in frequency, says Arris in its latest global Consumer Entertainment Index report. While youth are the most...
Just 15% of senior marketers in North America consider their demand generation strategies to be highly (2%) or very (13%) effective, being instead more likely to perceive them as moderately effective (29%) or someplace in the middle (32%), according to a report...
Customer satisfaction with social media sites has risen by 3 points to 74 on a 100-point scale as visitors report growing satisfaction with a variety of user experience elements ranging from privacy to the amount of ads on the sites. That’s according to the...
Source: Mequoda [download page] Notes: Among US adults with internet access, 7 in 10 surveyed report having read a print magazine issue in the past 30 days, almost twice the proportion (37%) who have read a digital magazine issue, according to a Mequoda study. Digital...