Source: Compete Notes: Mothers are avid viewers of YouTube videos, being slightly more likely than the overall internet browsing population to visit YouTube on a monthly basis, according to data from Compete. While music (26%) videos capture the greatest share of...
A majority (53%) of B2B marketers from around the world say that generating actionable insights from social data is a key social marketing challenge faced by their organization, according to a recently-released report [download page] from Regalix. In fact, this is the...
Digital streaming now represents an estimated one-quarter of time spent watching TV, says GfK MRI in recently-released data, closing the gap with live TV, which occupies a leading 39% of all time spent using TV content. Streaming is on par with time-shifting via DVR,...
Source: Gallup Notes: Roughly half (52%) of US smartphone owners say they check their phone a few times an hour (41%) or every few minutes (11%), according to recently-released survey results from Gallup, with that figure rising to almost three-quarters (73%) of young...
Sources: American Marketing Association [pdf] (US list); RFL Communications (global list, via Research Live [pdf]) Notes: Nielsen and Kantar are the top market research organizations both in the US and globally, with Nielsen far and away the leader, according to...