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Top 100 B2B Advertisers’ Spending Trends, by Medium

Top 100 B2B Advertisers’ Spending Trends, by MediumIncreases in TV and radio ad spend offset decreases in other measured media. August 31, 2015

Source: Kantar Media / Ad Age Notes: The top 100 B2B advertisers increased their ad spending by 0.9% in 2014, while B2B advertisers as a whole kept their spending flat for the year, reports Ad Age, based on Kantar Media data. With an estimated $4.8 billion... READ MORE
CMOs Continue to Report Low Usage of Marketing Analytics

CMOs Continue to Report Low Usage of Marketing AnalyticsFewer than one-third of projects use requested or available marketing analytics.

Source: The CMO Survey [pdf] (Duke University’s Fuqua School of Business) Notes: Just 31% of projects use available or requested marketing analytics, well within the 29-37% range seen over the past 3-and-a-half years, according to US CMOs responding to... READ MORE
Friday Research Wrap, 8/28/2015

Friday Research Wrap, 8/28/2015A collection of intriguing data points. August 28, 2015

Brands aren’t easing up on their email activity, with average volume across industries increasing by 16.1% year-over-year in Q2, per Experian Marketing Services’ latest quarterly benchmark report [download page]. That marks the 11th quarter of... READ MORE
Which Industries Lead in Consumer Perception?

Which Industries Lead in Consumer Perception?The advertising and PR industry has a net positive perception, but not by much.

Source: Gallup Notes: The computer industry enjoys the best reputation with consumers, per Gallup, with 69% having a positive view of it versus just 10% with a negative view. The resultant net rating (% positive minus % negative) of +59 points is almost... READ MORE

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