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CMOs Continue to Report Low Usage of Marketing AnalyticsFewer than one-third of projects use requested or available marketing analytics.Source: The CMO Survey [pdf] (Duke University’s Fuqua School of Business) Notes: Just 31% of projects use available or requested marketing analytics, well within the 29-37% range seen over the past 3-and-a-half years, according to US CMOs responding to... READ MORE
Friday Research Wrap, 8/28/2015A collection of intriguing data points. August 28, 2015Brands aren’t easing up on their email activity, with average volume across industries increasing by 16.1% year-over-year in Q2, per Experian Marketing Services’ latest quarterly benchmark report [download page]. That marks the 11th quarter of... READ MORE
Which Industries Lead in Consumer Perception?The advertising and PR industry has a net positive perception, but not by much.Source: Gallup Notes: The computer industry enjoys the best reputation with consumers, per Gallup, with 69% having a positive view of it versus just 10% with a negative view. The resultant net rating (% positive minus % negative) of +59 points is almost... READ MORE
Online Customer Reviews Remain Highly Influential in Consumers’ Local Business DecisionsMore than 9 in 10 North American consumers report reading online customer reviews to judge a local business.August 27, 2015North American consumers are increasingly reading online customer reviews to determine if a local business is a good business, though maybe not quite with the same frequency as last year, according to BrightLocal’s latest annual Local Consumer Review... READ MORE
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