Source: Kantar Media / Ad Age Notes: The top 100 B2B advertisers increased their ad spending by 0.9% in 2014, while B2B advertisers as a whole kept their spending flat for the year, reports Ad Age, based on Kantar Media data. With an estimated $4.8 billion spent on...
Source: The CMO Survey [pdf] (Duke University’s Fuqua School of Business) Notes: Just 31% of projects use available or requested marketing analytics, well within the 29-37% range seen over the past 3-and-a-half years, according to US CMOs responding to the...
Brands aren’t easing up on their email activity, with average volume across industries increasing by 16.1% year-over-year in Q2, per Experian Marketing Services’ latest quarterly benchmark report [download page]. That marks the 11th quarter of increases...
Source: Gallup Notes: The computer industry enjoys the best reputation with consumers, per Gallup, with 69% having a positive view of it versus just 10% with a negative view. The resultant net rating (% positive minus % negative) of +59 points is almost double-digits...
North American consumers are increasingly reading online customer reviews to determine if a local business is a good business, though maybe not quite with the same frequency as last year, according to BrightLocal’s latest annual Local Consumer Review Survey. The...