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Majority of App Users Churn Within the First 30 Days Post-DownloadOnly 1 in 4 users are still active 3 months after downloading the average app.Source: Localytics Notes: Some 58% of mobile app users will become inactive within the first 30 days after downloading an app, and three-quarters will churn within the first 3 months, reports Localytics. But churn rates are significantly lower among users... READ MORE
North American Phone Traffic: Search Tops for Referrals; Email for ConversionsOn mobile phones, search traffic has overtaken direct traffic over the past couple of years.September 29, 2015Over the past couple of years, search has overtaken direct as the leading referrer of mobile phone traffic in North America, according to a recent report from Adobe Digital Index (ADI). The same pattern has manifested in Europe, according to ADI’s... READ MORE
Millennials’ Top Mobile Apps, by Share of Time SpentFacebook continues to lead the pack.September 28, 2015Source: comScore [download page] Notes: Instagram and Snapchat might be rising in popularity with youth, but they don’t hold a candle to Facebook in terms of overall time spent, at least among the 18-34 population, according to a recent comScore study.... READ MORE
Marketers’ Challenges in Effectively Measuring Branding EffortsThe lack of advanced measurement tools and methodologies is a key challenge, marketers say.Source: Visual IQ [download page] Notes: 8 in 10 marketers in the US and UK believe that it is more challenging to measure the impact of branding efforts than direct response efforts, according to a Visual IQ survey, which also finds fewer than two-thirds... READ MORE
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