Archives by date

September 2015

4 in 10 Millennial Smartphone Users Listen to Podcasts on Their Devices At Least Monthly

September 30, 2015

comScore-Use-Smartphones-Listen-Podcasts-by-Age-Sept2015Source: comScore [download page]

    Notes: Some 29% of smartphone-owning adults listen to podcasts using their smartphones at least once a month, with that figure reaching 41% among 18-34-year-olds, according to a recently-released report from comScore. The survey indicates that 18-34-year-olds are 44% more likely than the average smartphone-owning adult to listen to podcasts on their device at least once a week (26% vs. 18%).
      Related: Online Radio's Reach Continues to Grow
        About the Data: The results are based on a survey of 1,084 smartphone-using adults in the US.

        Majority of App Users Churn Within the First 30 Days Post-Download

        September 30, 2015

        Localytics-Mobile-App-User-Churn-Rate-Sept2015Source: Localytics

          Notes: Some 58% of mobile app users will become inactive within the first 30 days after downloading an app, and three-quarters will churn within the first 3 months, reports Localytics. But churn rates are significantly lower among users who log more sessions in the first days post-download, down to 29% among those who use an app 3 times in the first 3 days after download. Localytics suggests paying close attention to the onboarding experience, targeting new users with remarketing campaigns, and offering a "new friend" promotion via push notification or email. Read more »

          North American Phone Traffic: Search Tops for Referrals; Email for Conversions

          September 29, 2015

          Adobe-NA-Last-Touch-Channel-Share-Phone-Visits-2013-2015-Sept2015Over the past couple of years, search has overtaken direct as the leading referrer of mobile phone traffic in North America, according to a recent report from Adobe Digital Index (ADI). The same pattern has manifested in Europe, according to ADI's analysis of more than 1.3 trillion visits to more than 10,000 websites in North America and Europe since 2013. Read more »

          Millennials’ Top Mobile Apps, by Share of Time Spent

          September 28, 2015

          comScore-Top-Mobile-Apps-Among-Millennials-Sept2015Source: comScore [download page]

            Notes: Instagram and Snapchat might be rising in popularity with youth, but they don't hold a candle to Facebook in terms of overall time spent, at least among the 18-34 population, according to a recent comScore study. Facebook ranks as the top mobile app among this group, occupying more than 1 in 5 total app minutes (21.2%) in June 2015, followed by Pandora Radio (14.3%) and YouTube (5.6%). Adding in Instagram (3.9%) and Facebook Messenger (3.1%) results in Facebook-owned apps accounting for 28.2% of Millennials' total mobile app time. Read more »

            Marketers’ Challenges in Effectively Measuring Branding Efforts

            September 28, 2015

            VisualIQ-Top-Challenges-Branding-Measurement-Sept2015Source: Visual IQ [download page]

              Notes: 8 in 10 marketers in the US and UK believe that it is more challenging to measure the impact of branding efforts than direct response efforts, according to a Visual IQ survey, which also finds fewer than two-thirds very or extremely confident in their ability to quantify the impact of their branding efforts using their available metrics. Of note, respondents are finding it more challenging to isolate and quantify the impact of individual digital channels on their branding metrics than to do the same for TV advertising. Read more »

              Friday Research Wrap, 9/25/2015

              September 25, 2015

              GfK-Consumer-Attitudes-to-TV-Ads-Sept2015Planned viewing of TV programs during primetime has reached a new high, while program switching is at a new low, reports GfK in a recent study. While watching a program on a TV network remains the most common use of a TV set during primetime, more viewers are watching recorded programs and streaming video. So what about engagement across those viewing methods? Read more »

              1 in 8 Desktop Page Views in the US Said to be Affected by Ad Blocking

              September 25, 2015

              comScoreSourcepoint-Ad-Blocking-Rates-by-Country-Sept2015Almost 1 in 10 (9%) of unique visitors to websites in the US (desktop-only) block ads, per a recent study from comScore and Sourcepoint, with that the lowest rate of 7 countries measured. The behavior is far more widespread in France (24%) and Germany (27%), where about one-quarter of internet users are blocking ads. Read more »

              Smartphone App Users Spend Half of Their Total App Time With Their Favorite One

              September 24, 2015

              comScore-Mobile-App-Usage-Concentration-Sept2015Exactly half of all time spent on smartphone applications occurs on an adult's single most-used app, says comScore in a new report [download page] that contains a host of intriguing data points about mobile app reach and engagement. The study shows that app time is even more concentrated on tablets: fully 87% of tablet app time is spent with users' top 3 apps. Read more »

              US Household Income Trends in 2014

              September 24, 2015

              CensusBureau-Median-Household-Income-Trends-1975-2014-Sept2015The median household income in the US was $53,657 last year, not statistically significant different in real terms from the 2013 estimate, according to recent data [pdf] released by the US Census Bureau based on official national findings from the Current Population Survey. Real median household income (in 2014 dollars) has grown by about 10% over the past 30 years (from $48,664 in 1984), and has failed to recover from its peak of $57,843 in 1999. Read more »

              Music Streaming Service Revenues Top $1B in H1, Exceed Physical Sales

              September 23, 2015

              RIAA-US-Music-Indus-Revenues-H1-2015-Sept2015Source: Recording Industry Association of America (RIAA) [pdf]

                Notes: First-half revenues from music streaming services exceeded $1 billion for the first time, buoyed by 23% year-over-year growth, says the RIAA. In fact, revenues from digital streaming services accounted for one-third of all industry revenues, outpacing physical sales (24% share) by a sizable margin. There were 8.1 million US paid subscriptions during the first half of the year, with revenues from paid subscriptions alone almost equaling physical CD sales. Read more »