Source: Nielsen Notes: African-Americans are increasingly affluent, educated and diverse, reports Nielsen in a recent study entitled “African-American Consumers: The Untold Story.” The study demonstrates that African-American population growth has outpaced...
Among affluents, Gen Xers (34-50) now outnumber Baby Boomers (51-69) for the first time, with the former accounting for 37% of all affluents and the latter 32%, according to Ipsos’ latest annual survey of affluents in the US. The results are essentially switched...
Email remains the tactic most critical to B2B marketing programs, but may soon cede that position to lead nurturing and content marketing, according to a new study [download page] from Spear Marketing Group. The survey also finds greater enthusiasm for social...
Source: Kantar Media Notes: Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q2, a similar result to Q1, as 15 of the 22 measured media types monitored saw lower spending. Among traditional media, radio and out-of-home had...
Source: Ooyala [download page] Notes: Online video viewers using mobile phones spent two-thirds of their viewing time in Q2 with content less than 10 minutes in length, according to Ooyala’s latest quarterly study. Desktops were also primarily used for...
