Source: GfK Notes: Almost 1 in 5 (19% of) Americans aged 18-54 use a digital streaming media player monthly to watch TV and movies, more than double the proportion from 2013 (9%), reports GfK in newly-released data. Smart TVs are also growing quickly, with 19% of...
Source: National Retail Federation (NRF) Notes: Almost two-thirds (64%) of American adults plan to celebrate Halloween or participate in Halloween activities this year, reports the NRF in a recent study, with the average celebrant expecting to spend about $74. That...
Boosting brand awareness and engagement ranks as the top application of video in B2B online marketing programs, according to the latest annual B2B video content marketing study [download page] from the Web Video Marketing Council (WVMC), Flimp Media and ReelSEO. While...
Baby Boomers (51-69) have generally positive attitudes towards their primary care doctors, as the vast majority agree that their doctor listens carefully to their questions and concerns (88%) and knows their name, history and medical issues (82%) as well as the...
Source: University of Massachusetts Dartmouth Center for Marketing Research Notes: LinkedIn remains the most broadly used social network among the Fortune 500, with 93% of the companies analyzed maintaining an account, per the latest annual analysis from the...