Total Halloween Spending Set to Dip This Year

Total Halloween Spending Set to Dip This Year

Source: National Retail Federation (NRF) Notes: Almost two-thirds (64%) of American adults plan to celebrate Halloween or participate in Halloween activities this year, reports the NRF in a recent study, with the average celebrant expecting to spend about $74. That...
How Are B2B Marketers Using Video?

How Are B2B Marketers Using Video?

Boosting brand awareness and engagement ranks as the top application of video in B2B online marketing programs, according to the latest annual B2B video content marketing study [download page] from the Web Video Marketing Council (WVMC), Flimp Media and ReelSEO. While...

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