Client-side marketers are taking a bigger role in shaping business strategy and influencing product innovation and new business models, reports the Association of National Advertisers (ANA) in a new study conducted in association with McKinsey & Co. and GfK. These...
Instagram continues to be at the top of the heap when it comes to teens’ most important social networks, details Piper Jaffray in its latest semi-annual “Taking Stock With Teens” report. While Instagram remains popular with teens, Twitter’s...
Source: Ascend2 Notes: Social media marketing effectiveness is improving, though ROI proof remains a top challenge, according to a survey of almost 300 marketers and salespeople around the world, the majority of whom sell B2B. Posting to social networks is one of the...
Source: COLLOQUY [download page] Notes: Once consumers join a loyalty program, their attention shifts from transactional desires such as rewards points and discounts to more personal and emotional benefits such as ease of understanding (81%) and relevance of offers...
Source: Return Path [download page] Notes: Some 21% of permissioned emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2014 to April 2015, up from 17% during the previous year-long period, according to Return...
