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Globally, TV Tops Search and Social as News SourceTV beats search as a news source among Millennials.Source: Nielsen [download page] Notes: Globally, more consumers turn to TV (53%) than search engine sites (38%) and social media sites (33%) to get the news, according to a Nielsen survey fielded among 30,000 online respondents in 60 countries. While TV is a... READ MORE
Mobile Accounted For Almost One-Sixth of Retail E-Commerce Spending in Q3Overall retail e-commerce sales growth was in the double-digits for the 20th consecutive quarter.November 25, 2015Source: comScore Notes: US retail e-commerce spending grew by 15% year-over-year in Q3, marking the 20th consecutive quarter of double-digit growth, per comScore data. Mobile continued to grow at a much faster clip (70%) than desktop (8%), with the latter... READ MORE
How Many Segments Should B2B Marketers Target in Their Communications?B2B marketers feel that their communications should focus more on facts and figures than benefits.Source: iris Notes: Some 56% of B2B marketers feel that using 3-4 target segments in their communications is manageable in order to see a return on both time and money, per results from an iris survey of 200 B2B marketers, the vast majority (83%) of whom are... READ MORE
How Are Senior Marketers Acting on Data-Driven Audience Insights?Data-driven marketing has significant perceived benefits, but organizational silos need to be overcome.November 24, 2015Almost two-thirds of senior marketers strongly agree that data-driven marketing is crucial to success within a hyper-competitive global economy, according to a study [download page] released by Forbes Insights in association with Turn. While senior marketers... READ MORE
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