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One-Quarter of US E-Commerce Traffic Came From Smartphones in Q3

One-Quarter of US E-Commerce Traffic Came From Smartphones in Q3Smartphones continue to lag in other metrics such as conversion rates and add-to-cart rates, though.November 30, 2015

Source: Monetate Notes: A growing share of US e-commerce traffic is coming from smartphones, reports Monetate in its latest quarterly study. During this past quarter, smartphones comprised 24.8% of traffic for the e-commerce sites analyzed, up from 17.9%... READ MORE
Globally, TV Tops Search and Social as News Source

Globally, TV Tops Search and Social as News SourceTV beats search as a news source among Millennials.

Source: Nielsen [download page] Notes: Globally, more consumers turn to TV (53%) than search engine sites (38%) and social media sites (33%) to get the news, according to a Nielsen survey fielded among 30,000 online respondents in 60 countries. While TV is a... READ MORE
Mobile Accounted For Almost One-Sixth of Retail E-Commerce Spending in Q3

Mobile Accounted For Almost One-Sixth of Retail E-Commerce Spending in Q3Overall retail e-commerce sales growth was in the double-digits for the 20th consecutive quarter.November 25, 2015

Source: comScore Notes: US retail e-commerce spending grew by 15% year-over-year in Q3, marking the 20th consecutive quarter of double-digit growth, per comScore data. Mobile continued to grow at a much faster clip (70%) than desktop (8%), with the latter... READ MORE
How Many Segments Should B2B Marketers Target in Their Communications?

How Many Segments Should B2B Marketers Target in Their Communications?B2B marketers feel that their communications should focus more on facts and figures than benefits.

Source: iris Notes: Some 56% of B2B marketers feel that using 3-4 target segments in their communications is manageable in order to see a return on both time and money, per results from an iris survey of 200 B2B marketers, the vast majority (83%) of whom are... READ MORE
How Are Senior Marketers Acting on Data-Driven Audience Insights?

How Are Senior Marketers Acting on Data-Driven Audience Insights?Data-driven marketing has significant perceived benefits, but organizational silos need to be overcome.November 24, 2015

Almost two-thirds of senior marketers strongly agree that data-driven marketing is crucial to success within a hyper-competitive global economy, according to a study [download page] released by Forbes Insights in association with Turn. While senior marketers... READ MORE

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