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US Home Broadband Service Adoption, by DemographicReliance on smartphones for home internet has increased as home broadband service adoption has slipped.Source: Pew Research Center’s Internet & American Life Project [pdf] Notes: The percentage of American adults with broadband service at home has plateaued, reports the Pew Research Center in a recent study, as this year’s 67% with broadband... READ MORE
Why Do Consumers Share Content Online?Making people laugh is the top motivation for sharing external content online.December 29, 2015Almost two-thirds (64%) of consumers surveyed across 6 countries – including three-quarters in the US – share content online, per new data shared by Adobe from its State of Content report [pdf]. Among those who share external content such as... READ MORE
Demographic Stats About Millennials in 2015Almost 27% of Millennials (versus almost 35% of the population overall) live in households with at least $75k in annual income.Source: Nielsen [download page] Notes: Millennials (born 1977-1995; ages 21-38) represent 24% of the US population, according to data contained in a recent Nielsen report. Millennials tend to have lower incomes than the population as a whole, though almost... READ MORE
Pay-TV Penetration, by Age and IncomeMore than 1 in 3 Millennials say they've either cut the cord (19%) or never subscribed to pay-TV (16%).December 28, 2015Source: Pew Research Center’s Internet & American Life Project [pdf] Notes: Some 76% of American adults report subscribing to pay-TV service at home, while 15% say they are cord-cutters and the remaining 9% say they have never had pay-TV,... READ MORE
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