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Email Marketers’ Most Important Initiatives in 2016

Email Marketers’ Most Important Initiatives in 2016Email marketers are looking again to increase subscriber engagement this coming year.December 30, 2015

Source: StrongView [pdf] Notes: Email marketers are much more focused on increasing subscriber engagement in the year ahead than they are on growing their list, per results from a recent Strongview survey, likely reflecting continuing gradual decreases in... READ MORE
US Home Broadband Service Adoption, by Demographic

US Home Broadband Service Adoption, by DemographicReliance on smartphones for home internet has increased as home broadband service adoption has slipped.

Source: Pew Research Center’s Internet & American Life Project [pdf] Notes: The percentage of American adults with broadband service at home has plateaued, reports the Pew Research Center in a recent study, as this year’s 67% with broadband... READ MORE
Why Do Consumers Share Content Online?

Why Do Consumers Share Content Online?Making people laugh is the top motivation for sharing external content online.December 29, 2015

Almost two-thirds (64%) of consumers surveyed across 6 countries – including three-quarters in the US – share content online, per new data shared by Adobe from its State of Content report [pdf]. Among those who share external content such as... READ MORE
Demographic Stats About Millennials in 2015

Demographic Stats About Millennials in 2015Almost 27% of Millennials (versus almost 35% of the population overall) live in households with at least $75k in annual income.

Source: Nielsen [download page] Notes: Millennials (born 1977-1995; ages 21-38) represent 24% of the US population, according to data contained in a recent Nielsen report. Millennials tend to have lower incomes than the population as a whole, though almost... READ MORE
Pay-TV Penetration, by Age and Income

Pay-TV Penetration, by Age and IncomeMore than 1 in 3 Millennials say they've either cut the cord (19%) or never subscribed to pay-TV (16%).December 28, 2015

Source: Pew Research Center’s Internet & American Life Project [pdf] Notes: Some 76% of American adults report subscribing to pay-TV service at home, while 15% say they are cord-cutters and the remaining 9% say they have never had pay-TV,... READ MORE

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