Archives by date

December 2015

Email Marketers’ Most Important Initiatives in 2016

December 30, 2015

StrongView-Email-Marketers-Top-Initiatives-in-2016-Dec2015Source: StrongView [pdf]

    Notes: Email marketers are much more focused on increasing subscriber engagement in the year ahead than they are on growing their list, per results from a recent Strongview survey, likely reflecting continuing gradual decreases in click rates. Improving segmentation and targeting ranks as the second-most important initiative for the email marketers surveyed, presumably as that will boost subscriber engagement. These have been the top priorities for at least a couple of years, though better understanding customer context through data analysis has since leapfrogged email list growth as a priority. Read more »

    US Home Broadband Service Adoption, by Demographic

    December 30, 2015

    Pew-Home-Broadband-Use-Smartphone-Reliance-Dec2015Source: Pew Research Center's Internet & American Life Project [pdf]

      Notes: The percentage of American adults with broadband service at home has plateaued, reports the Pew Research Center in a recent study, as this year's 67% with broadband is down from 70% in 2013. The drop-off has been particularly stark over the past couple of years for African-Americans (down 8% points to 54%), Hispanics (down 6% points to 50%) and 18-29-year-olds (down 6% points to 75%). These groups are among the fastest growing when it comes to smartphone reliance for home internet connectivity. Read more »

      Why Do Consumers Share Content Online?

      December 29, 2015

      Adobe-Motivations-Sharing-Content-Online-Dec2015Almost two-thirds (64%) of consumers surveyed across 6 countries - including three-quarters in the US - share content online, per new data shared by Adobe from its State of Content report [pdf]. Among those who share external content such as articles and photos, the top motivation for doing so is to make people laugh (37%), per the report, reflecting separate results indicating an affinity for humorous and entertaining content from brands. Read more »

      Demographic Stats About Millennials in 2015

      December 29, 2015

      Nielsen-Demographic-Stats-US-Millennials-Dec2015Source: Nielsen [download page]

        Notes: Millennials (born 1977-1995; ages 21-38) represent 24% of the US population, according to data contained in a recent Nielsen report. Millennials tend to have lower incomes than the population as a whole, though almost 27% qualify as "upscale," with at least $75,000 in annual household income. Separate data indicates that Upscale Millennials are more likely than Millennials overall to be homeowners (68% vs. 47%) and to be college graduates (51% vs. 30%). Read more »

        Pay-TV Penetration, by Age and Income

        December 28, 2015

        Pew-Pay-TV-Penetration-by-Age-and-Income-Dec2015Source: Pew Research Center's Internet & American Life Project [pdf]

          Notes: Some 76% of American adults report subscribing to pay-TV service at home, while 15% say they are cord-cutters and the remaining 9% say they have never had pay-TV, according to the Pew Research Center. Not surprisingly, youth (18-29) are the least likely to subscribe to pay-TV services (65%), as almost 1 in 5 (19%) say they've cut the cord and another 1 in 6 (16%) report being cord-nevers. Read more »

          Consumers Continue to Have Little Trust in Advertising Practitioners’ Ethical Standards

          December 28, 2015

          Gallup-Honest-Ethical-Standards-Professions-Dec2015Source: Gallup

            Notes: Just 1 in 10 US adults rate the honestly and ethical standards of advertising practitioners as high or very high, according to a Gallup poll, on par with last year's results (10%) but down from 2013 (14%). In fact, adults this year were about 4 times as likely to rate advertising practitioners' honesty and ethical standards as low or very low (39%) as they were to rate them as being high or very high (10%). Read more »

            US Insurance Ownership, by Generation

            December 23, 2015

            Nielsen-US-Insurance-Ownership-by-Generation-Dec2015Source: Nielsen [download page]

              Notes: Auto insurance ownership is consistent across generations, exceeding 80% in each case, per data contained in a recent Nielsen report. Millennials are less likely than their older counterparts to have homeowners/renters insurance and life insurance, per the report, although upscale Millennials (household income of at least $75k) have higher rates of auto insurance (88%) and homeowners/renters insurance ownership (81%) than the older generations, and match them in terms of life insurance ownership (48%). Read more »

              Google’s Top Trending Searches of 2015, and Other Year-in-Review Lists

              December 22, 2015

              Google-Top-Trending-Searches-in-2015-Dec2015Lamar Odom - the former NBA star and more recent subject of a reality TV series - emerged as the top trending search of the year both in the US and globally, says Google in its year in review. Unlike last year, when news events figured prominently in the top 10 trending searches, only the Paris attacks made this year's list, which was otherwise heavy on movies and personalities. Read more »

              US Ad Spend Trends, by Medium, in Q3 2015

              December 22, 2015

              KantarMedia-US-Ad-Spend-Trends-in-Q3-Dec2015Source: Kantar Media

                Notes: Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q3, the same rate of decline as seen in Q2, as 16 of the 22 measured media types monitored saw a dip in spending year-over-year. Among traditional media, radio and outdoor again were the bright spots, while print continued its decline. Kantar provides explanations for several of the results: Read more »

                Consumers’ Main Reason For Unsubscribing From Marketing Emails

                December 21, 2015

                Fluent-Top-Reasons-Consumers-Unsubscribe-Emails-Dec2015Source: Fluent [download page]

                  Notes: Email frequency continues to be the main culprit in email unsubscribing behavior, according to a survey from Fluent in which 35% of respondents said that receiving emails too often was their main reason (of 4 listed) for unsubscribing from emails. Separately, the survey results indicate that close to 6 in 10 consumers would like to receive marketing emails from companies at least once a week, though fewer than 1 in 5 like to receive emails more than twice a week. Read more »