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Friday Research Wrap, 1/29/16

Friday Research Wrap, 1/29/16A collection of intriguing data points from recently-released research.January 29, 2016

Smartphone owners are most likely to subscribe to a brand via its email, text or social media channels for incentives or coupons (55%) and loyalty rewards points (52%), per results from a Vibes survey [download page] of more than 1,000 adults smartphone... READ MORE
Which Experiences Are Customers Most Satisfied With?

Which Experiences Are Customers Most Satisfied With?Consumers are highly satisfied with their experiences shopping and dining out.

Source: The Harris Poll Notes: Consumers are highly satisfied with their shopping and dining experiences, according to a recent Harris Poll, with roughly 9 in 10 reporting being at least somewhat satisfied with their last visit to a restaurant (91%), their... READ MORE
The Core Values Consumers Feel Are Most Important For Brands to Embody

The Core Values Consumers Feel Are Most Important For Brands to EmbodyConsumers want quality, reliability and honesty. Interestingly, Boomers are vocal about their desire for business involvement in social good. January 28, 2016

Quality is the core value that the largest share of consumers around the world feel is important for brands to embody, according to results from a recent Havas Worldwide study. Reliability/durability and honesty/transparency follow in close succession, with... READ MORE
How Are Companies Building Content Personalization Capabilities?

How Are Companies Building Content Personalization Capabilities?Few are able to deliver personalized 1:1 content across touch points beyond mobile apps, social and email.

Many companies are having trouble delivering personalized 1:1 content across various touch points such as web pages, and e-commerce channels, and mobile applications, email and social media are the only touch points through which a majority are able to... READ MORE
Impact of Trust in Businesses on Consumer Actions

Impact of Trust in Businesses on Consumer Actions6 in 10 consumers worldwide have recommended a company they trust during the past year.January 27, 2016

Source: Edelman Notes: Almost 6 in 10 online consumers worldwide have recommended companies that they trust in the past 12 months, reports Edelman, while 42% have criticized companies they don’t trust. Likewise, while 41% report having shared positive... READ MORE

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