Smartphone owners are most likely to subscribe to a brand via its email, text or social media channels for incentives or coupons (55%) and loyalty rewards points (52%), per results from a Vibes survey [download page] of more than 1,000 adults smartphone owners....
Source: The Harris Poll Notes: Consumers are highly satisfied with their shopping and dining experiences, according to a recent Harris Poll, with roughly 9 in 10 reporting being at least somewhat satisfied with their last visit to a restaurant (91%), their last online...
Quality is the core value that the largest share of consumers around the world feel is important for brands to embody, according to results from a recent Havas Worldwide study. Reliability/durability and honesty/transparency follow in close succession, with separate...
Many companies are having trouble delivering personalized 1:1 content across various touch points such as web pages, and e-commerce channels, and mobile applications, email and social media are the only touch points through which a majority are able to deliver...
Source: Edelman Notes: Almost 6 in 10 online consumers worldwide have recommended companies that they trust in the past 12 months, reports Edelman, while 42% have criticized companies they don’t trust. Likewise, while 41% report having shared positive opinions...