Archives by date

January 2016

Friday Research Wrap, 1/29/16

January 29, 2016

Vibes-Why-Smartphone-Owners-Subscribe-to-Brands-Jan2016Smartphone owners are most likely to subscribe to a brand via its email, text or social media channels for incentives or coupons (55%) and loyalty rewards points (52%), per results from a Vibes survey [download page] of more than 1,000 adults smartphone owners. Exclusive content (26%) and product information and updates (25%) are secondary reasons, per the report. Read more »

Which Experiences Are Customers Most Satisfied With?

January 29, 2016

TheHarrisPoll-Satisfaction-With-Customer-Experiences-Jan2016Source: The Harris Poll

    Notes: Consumers are highly satisfied with their shopping and dining experiences, according to a recent Harris Poll, with roughly 9 in 10 reporting being at least somewhat satisfied with their last visit to a restaurant (91%), their last online purchase (89%) and their last visit to a department store (85%). Similarly, among those who have seen a healthcare providers at least once in the past year, 88% reported being satisfied with the experience, up from 83% in 2012. Read more »

    The Core Values Consumers Feel Are Most Important For Brands to Embody

    January 28, 2016

    HavasWorldwide-Most-Important-Core-Values-Brands-to-Embody-Jan2016Quality is the core value that the largest share of consumers around the world feel is important for brands to embody, according to results from a recent Havas Worldwide study. Reliability/durability and honesty/transparency follow in close succession, with separate results indicating that most consumers feel that it is important for a company to be transparent. Read more »

    How Are Companies Building Content Personalization Capabilities?

    January 28, 2016

    ForbesInsightsPwC-Building-Content-Personalization-Capabilities-Jan2016Many companies are having trouble delivering personalized 1:1 content across various touch points such as web pages, and e-commerce channels, and mobile applications, email and social media are the only touch points through which a majority¬†are able to deliver personalized content. That's according to a new PwC and Forbes Insights report [download page], which finds that companies are prioritizing strong data collection and analytics in order to improve their ability to deliver personalized 1:1 content. Read more »

    Impact of Trust in Businesses on Consumer Actions

    January 27, 2016

    Edelman-Consumer-Behaviors-Based-on-Trust-Jan2016Source: Edelman

      Notes: Almost 6 in 10 online consumers worldwide have recommended companies that they trust in the past 12 months, reports Edelman, while 42% have criticized companies they don't trust. Likewise, while 41% report having shared positive opinions about trusted companies online, 26% have shared negative opinions about companies they don't trust. Overall, a slight majority (53%) of general population consumers surveyed across dozens of countries report trusting business as an institution, up from 48% last year. Read more »

      Which Social Platforms Do Users Feel Are Best for Keeping Up With the News?

      January 27, 2016

      Ipsos-Best-Social-Platform-Keeping-Up-to-Date-News-Jan2016Source: Ipsos

        Notes: Facebook narrowly edges Twitter as the social platform that users believe is best for keeping up to date with news, sports or politics, per survey results from Ipsos. The study, commissioned by Pinterest, finds that users generally feel Pinterest is best for collecting project ideas, pursuing hobbies, expressing creativity and shopping, among others, while Facebook gets the nod for staying connected with - and communicating with - friends and family. Read more »

        2016 Marketing Budget Trends, by Channel

        January 26, 2016

        StrongViewSelligent-2016-Marketing-Budget-Plans-by-Program-Jan2016Business leaders are once again confident in the general direction of their marketing budgets this year, report Selligent and StrongView in newly-released survey data [pdf], as 56% of respondents expect to increase their budgets. Email appears to be a primary recipient of increased budgets, according to the StrongView report and a separate study [pdf] from Campaigner. Read more »

        Which Sectors, News Sources and Spokespeople Do Consumers Trust the Most?

        January 26, 2016

        Edelman-Credibility-of-Company-Spokespeople-Jan2016Trust in the institutions of government, business, media and NGOs has increased across the globe, reports Edelman in its latest annual Trust Barometer report. However, trust in these institutions lags among general population respondents, instead driven by the so-called "Informed Public" - college-educated 25-64-year-olds in the top income quartile who have significant media consumption and engagement in business news. Read more »

        Most Effective – and Difficult – Tactics Used in Email List Strategies

        January 25, 2016

        Ascend2-Effective-Difficult-Email-List-Tactics-Jan2016Source: Ascend2 and its Research Partners [download page]

          Notes: Increasing email list quality ranks as a more important goal of an email list strategy than increasing list size, according to an Ascend2 survey of 245 marketing influencers around the world (65% B2B). The majority (55%) of respondents report that their email list is growing in size, though fewer (46%) say their list quality is increasing. When asked the most effective tactic used to achieve email list strategy success, respondents pointed first to email-specific landing pages (53%), followed by content download registrations (46%). Read more »

          Holiday 2015 Data Hub (Updated)

          January 25, 2016

          NRF-Holiday-Retail-Sales-Growth-2005-2015-Jan2016Retail sales over the holiday season grew by 3% to $626.1 billion last year, below the forecasted growth rate of 3.7%, reports the NRF, which also noted that non-store holiday sales grew by 9%. Weather, inventory challenges and early-starting discounts contributed to the lower-than-forecast increase, per the report. Read more »