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Which Countries Have the Highest Rates of Smartphone Ownership?

Which Countries Have the Highest Rates of Smartphone Ownership?Smartphone ownership is universally higher among younger, better-educated and higher-income adults.February 29, 2016

Source: Pew Research Center Notes: Some 88% of adults in South Korea – including 100% of 18-34-year-olds – own a smartphone, making this the top country for smartphone ownership of the 40 surveyed by the Pew Research Center. Australia (77%),... READ MORE
Millennials’ Top Financial Goals

Millennials’ Top Financial GoalsMillennials are most interested in meeting their daily living expenses and improving their standard of living.

Source: Shullman Research Center Notes: Several demographic and attitudinal attributes of Millennials (18-34) differ by age band, per a new report from the Shullman Research Center, with these variances reflected in their financial goals. For example, having... READ MORE
Friday Research Wrap, 2/26/16

Friday Research Wrap, 2/26/16A list of intriguing data points from recently-released research.February 26, 2016

Subscription video-on-demand (SVOD) services such as Netflix and Hulu account for almost two-thirds of all online video viewing, says RealityMine in reporting the results of USA TouchPoints eDiary data of 7,763 US panelists who watch video on a TV or other... READ MORE
US Social Network Penetration Forecast

US Social Network Penetration ForecastA majority of the US population will this year access Facebook at least once a month.

Source: eMarketer Notes: For the first time this year more than half (50.3%) of the US population will use Facebook at least once a month, according to a recent eMarketer forecast. Of the 5 social networks tracked, Instagram will have the fastest growth,... READ MORE

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