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Millennials’ Top Financial GoalsMillennials are most interested in meeting their daily living expenses and improving their standard of living.Source: Shullman Research Center Notes: Several demographic and attitudinal attributes of Millennials (18-34) differ by age band, per a new report from the Shullman Research Center, with these variances reflected in their financial goals. For example, having... READ MORE
Friday Research Wrap, 2/26/16A list of intriguing data points from recently-released research.February 26, 2016Subscription video-on-demand (SVOD) services such as Netflix and Hulu account for almost two-thirds of all online video viewing, says RealityMine in reporting the results of USA TouchPoints eDiary data of 7,763 US panelists who watch video on a TV or other... READ MORE
US Social Network Penetration ForecastA majority of the US population will this year access Facebook at least once a month.Source: eMarketer Notes: For the first time this year more than half (50.3%) of the US population will use Facebook at least once a month, according to a recent eMarketer forecast. Of the 5 social networks tracked, Instagram will have the fastest growth,... READ MORE
Which Scenarios Do Consumers Believe Are Most Damaging to Corporate Reputations?The tech industry tops the reputation rankings again. But which brand is #1?February 25, 2016More than one-third (37%) of US adults have decided not to do business with a company because of something they learned about how the company conducts itself, and that figure rises to 57% among “opinion elites” who are more informed, engaged and... READ MORE
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