Archives by date

February 2016

Which Countries Have the Highest Rates of Smartphone Ownership?

February 29, 2016

Pew-Top-15-Markets-by-Smartphone-Penetration-Feb2016Source: Pew Research Center

    Notes: Some 88% of adults in South Korea - including 100% of 18-34-year-olds - own a smartphone, making this the top country for smartphone ownership of the 40 surveyed by the Pew Research Center. Australia (77%), ahead of Israel (74%) and the US (72%), with Spain (71%) rounding out the top 5. Smartphone ownership is higher among 18-34-year-olds than those aged 35 in each of the countries surveyed, and ownership is also higher among those with higher levels of education and income in each country. Read more »

    Millennials’ Top Financial Goals

    February 29, 2016

    ShullmanResearchCenter-Millennials-Financial-Goals-Feb2016Source: Shullman Research Center

      Notes: Several demographic and attitudinal attributes of Millennials (18-34) differ by age band, per a new report from the Shullman Research Center, with these variances reflected in their financial goals. For example, having enough money for daily living expenses and improving their standard of living are much greater financial goals for younger (18-24) than older (30-34) Millennials, although these are the top 2 goals for both brackets. Read more »

      Friday Research Wrap, 2/26/16

      February 26, 2016

      RealityMine-Distribution-Online-Video-Viewing-by-Channel-Feb2016Subscription video-on-demand (SVOD) services such as Netflix and Hulu account for almost two-thirds of all online video viewing, says RealityMine in reporting the results of USA TouchPoints eDiary data of 7,763 US panelists who watch video on a TV or other device. Notably, while computers are the most commonly used devices to watch video on sharing sites such as YouTube and Vine, TV sets are the most commonly used to watch SVOD content. Read more »

      US Social Network Penetration Forecast

      February 26, 2016

      eMarketer-Social-Platform-Penetration-Forecast-2014-2020-Feb2016Source: eMarketer

        Notes: For the first time this year more than half (50.3%) of the US population will use Facebook at least once a month, according to a recent eMarketer forecast. Of the 5 social networks tracked, Instagram will have the fastest growth, growing from an estimated reach of 27.6% of the population this year to 34.6% in 2020. Recent data from comScore shows that Instagram continues to show solid growth among the US smartphone audience. Read more »

        Which Scenarios Do Consumers Believe Are Most Damaging to Corporate Reputations?

        February 25, 2016

        TheHarrisPoll-Most-Damaging-Scenarios-Corporate-Reputations-Feb2016More than one-third (37%) of US adults have decided not to do business with a company because of something they learned about how the company conducts itself, and that figure rises to 57% among "opinion elites" who are more informed, engaged and involved in current issues and who exert influence on the general public. That's according to the latest annual Harris Poll RQ, which outlines the most damaging scenarios in consumers' minds. Read more »

        CMOs Finding More Success With Customer Acquisition Than Retention

        February 25, 2016

        DukeCMOSurvey-Customer-Metrics-Performance-Feb2016CMOs in the US are more likely to project an increase in their acquisition of new customers (72%) than an increase in customer retention (56%) over the coming 12 months, according to┬áthe latest biannual CMO Survey [pdf] from Duke University's Fuqua School of Business. Moreover, customer retention performance continues to drop, per the study's respondents. Read more »

        Top Drivers For Launching A Branded Online Community

        February 24, 2016

        LeaderNetworksCMXMedia-Top-Drivers-Branded-Online-Communities-Feb2016Source: Leader Networks / CMX Media

          Notes: Customer satisfaction and retention ranks as the most important driver for launching a branded online community, among both companies that already have launched a community and those that are considering doing so, according to a recently-released survey. Respondents also cited the gathering of ideas and reduction of support costs as key reasons for launching an online community. Read more »

          Customer Satisfaction With the Retail Sector Slips Again

          February 24, 2016

          ACSI-Customer-Sat-Retail-Sector-Feb2016Source: American Customer Satisfaction Index (ACSI)

            Notes: Customer satisfaction with the retail sector has dipped for the second consecutive year, falling 2 points to a score of 74.8 (on the ACSI's 100-point scale), the lowest figure since 2007. Online retail continued to be the leading segment, though it too fell a couple of points, to an index score of 80. Read more »

            CMOs Predict Budget Growth Despite Limited ROI Gains

            February 23, 2016

            DukeCMOSurvey-Expected-Budget-Changes-Feb2016CMOs in the US expect their marketing budgets to increase by an average of 6.9% over the next 12 months, according to the latest edition of the biannual CMO Survey [pdf] from Duke University's Fuqua School of Business. That represents an uptick from a 5.5% increase forecast 6 months ago, and is in spite of limited proof of ROI and growth in that metric. Read more »

            Which Key Smartphone Apps Grew Their Reach Last Year?

            February 23, 2016

            comScore-Top-Social-Messaging-App-Reach-in-2015-Feb2016It was a strong year for Facebook-owned mobile apps, but not so for some other top applications, according to a MarketingCharts review of comScore data. Each month comScore publishes a ranking of the top 15 apps by reach among adult smartphone mobile media users (iOS and Android platforms), with the top apps typically dominated by Facebook and Google properties. Read more »