Friday Research Wrap, 2/26/16

Friday Research Wrap, 2/26/16

Subscription video-on-demand (SVOD) services such as Netflix and Hulu account for almost two-thirds of all online video viewing, says RealityMine in reporting the results of USA TouchPoints eDiary data of 7,763 US panelists who watch video on a TV or other device....
US Social Network Penetration Forecast

US Social Network Penetration Forecast

Source: eMarketer Notes: For the first time this year more than half (50.3%) of the US population will use Facebook at least once a month, according to a recent eMarketer forecast. Of the 5 social networks tracked, Instagram will have the fastest growth, growing from...
Which Scenarios Do Consumers Believe Are Most Damaging to Corporate Reputations?

Which Scenarios Do Consumers Believe Are Most Damaging to Corporate Reputations?

More than one-third (37%) of US adults have decided not to do business with a company because of something they learned about how the company conducts itself, and that figure rises to 57% among “opinion elites” who are more informed, engaged and involved...

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