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Smartphone Share of Site Visits, by Industry, in 2015The media and entertainment industry derives a sizable share of traffic from smartphones and social media.Smartphones grew to account for almost 37% of traffic to media and entertainment (M&E) sites in the US, Europe and Asia last year, reports Adobe Digital Index in its latest “Best of the Best” report. In fact, smartphones alone comprised more... READ MORE
Consumers Across Age Groups Ascribe Strong Purchase Influence to Word-of-MouthRecommendations from social circles top TV ads among older Millennials. March 30, 2016Source: Deloitte Notes: Word-of-mouth influences the purchases of more US consumers than TV ads, a finding that holds true across generations, per respondents to a Deloitte survey. Looking at other sources of recommendations, recommendations from one’s... READ MORE
Email Vastly Preferred by Consumers for Brand Communications6 in 10 consumers feel that they are receiving too much promotional email.Source: Adestra [download page] Notes: More than 7 in 10 US consumers would prefer to receive email communications from businesses over direct mail, SMS, and push messages, and the preference for email extends across age groups and genders, per an Adestra... READ MORE
Youth Now Say They’re More Likely to Use Snapchat Than Facebook or InstagramFacebook is the most commonly used social platform, though.March 29, 2016Almost 8 in 10 Americans aged 12 and older currently use some form of social media, according to the latest annual Infinite Dial report [pdf] from Edison Research and Triton Digital. While Facebook maintains the broadest awareness among respondents (93%),... READ MORE
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