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TV Multitasking, Binge Viewing Increasingly Widespread

TV Multitasking, Binge Viewing Increasingly WidespreadAbout one-quarter of multitasking behavior is directly related to the program being viewed.March 31, 2016

More than 9 in 10 US consumers aged 14 and older say they typically multitask while watching TV, up from about 8 in 10 just 3 years earlier, reports Deloitte in its latest annual Digital Democracy survey. While multitasking is most common – and almost... READ MORE
Smartphone Share of Site Visits, by Industry, in 2015

Smartphone Share of Site Visits, by Industry, in 2015The media and entertainment industry derives a sizable share of traffic from smartphones and social media.

Smartphones grew to account for almost 37% of traffic to media and entertainment (M&E) sites in the US, Europe and Asia last year, reports Adobe Digital Index in its latest “Best of the Best” report. In fact, smartphones alone comprised more... READ MORE
Email Vastly Preferred by Consumers for Brand Communications

Email Vastly Preferred by Consumers for Brand Communications6 in 10 consumers feel that they are receiving too much promotional email.

Source: Adestra [download page] Notes: More than 7 in 10 US consumers would prefer to receive email communications from businesses over direct mail, SMS, and push messages, and the preference for email extends across age groups and genders, per an Adestra... READ MORE

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