TV Multitasking, Binge Viewing Increasingly Widespread

TV Multitasking, Binge Viewing Increasingly Widespread

More than 9 in 10 US consumers aged 14 and older say they typically multitask while watching TV, up from about 8 in 10 just 3 years earlier, reports Deloitte in its latest annual Digital Democracy survey. While multitasking is most common – and almost ubiquitous...
Smartphone Share of Site Visits, by Industry, in 2015

Smartphone Share of Site Visits, by Industry, in 2015

Smartphones grew to account for almost 37% of traffic to media and entertainment (M&E) sites in the US, Europe and Asia last year, reports Adobe Digital Index in its latest “Best of the Best” report. In fact, smartphones alone comprised more than half...
Consumers Across Age Groups Ascribe Strong Purchase Influence to Word-of-Mouth

Consumers Across Age Groups Ascribe Strong Purchase Influence to Word-of-Mouth

Source: Deloitte Notes: Word-of-mouth influences the purchases of more US consumers than TV ads, a finding that holds true across generations, per respondents to a Deloitte survey. Looking at other sources of recommendations, recommendations from one’s social...
Email Vastly Preferred by Consumers for Brand Communications

Email Vastly Preferred by Consumers for Brand Communications

Source: Adestra [download page] Notes: More than 7 in 10 US consumers would prefer to receive email communications from businesses over direct mail, SMS, and push messages, and the preference for email extends across age groups and genders, per an Adestra study....

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