Employee advocacy is one of the fastest growing social business programs, per a report last year from the Altimeter Group. A new study from Altimeter [download page] delves further into social media employee advocacy, finding that for brands, increasing awareness and...
Fewer than 1 in 3 US consumers would trust completely (9%) or a good amount (22%) a website about a disease that is sponsored by a pharmaceutical company, while 1 in 5 would not trust the website at all, per results from a Makovsky PR and Kelton Global study [pdf]....
Source: Autotrader / Kelley Blue Book Notes: Price is the most important factor that the future generation of car buyers (Gen Z: 12-17) consider when deciding which car to buy/lease, per results from a survey commissioned by Autotrader and Kelley Blue Book, and it...
Source: Makovsky / Kelton [pdf] Notes: Some 71% of US consumers would be willing to use a mobile app to manage their health, per results from a Makovsky survey. The most common reasons given are to track physical activity, such as steps taken (32%) and to communicate...
A majority of adults in the US and Canada use at least one monthly subscription service such as Netflix or Amazon Prime to watch movies or TV shows, per results from Digitalsmiths’ latest quarterly report [download page] on online video and pay-TV trends. With...
