Two-thirds of Millennials (18-34) who listen to Pandora would rather spend their money on “experiences” than “things,” according to a study [pdf] from the internet radio platform. The report notes that this represents a 10% increase from last...
Source: Viant [download page] Note: Slightly fewer than half (48%) of video ad impressions met viewability guidelines last year, up only slightly from 2014 (45%), per a Viant report, which also notes that just 37% of all ads served were both viewable and viewed to...
Source: Leichtman Research Group (LRG) Notes: The largest multichannel video providers – representing about 95% of the pay-TV subscriber market – shed almost 385,000 subscribers in 2015, reports LRG. That was roughly triple the number of losses from 2014,...
Source: Capgemini / Efma [download page] Notes: Despite a general rise in insurance customer experience indices around the world in 2015, insurers are failing to meet the expectations of their younger customers, per a Capgemini report. Indeed, Gen Y (18-34) customers...
Source: National Association of Realtors (NAR) Notes: The vast majority of recent home buyers consulted a website (89%) at some point during their home search, with real estate agents (87%) close behind, according to a NAR study. A majority also used mobile devices to...
