Word-of-mouth (62%) edges TV ads (61%) and online ads (61%) as the leading way by which teens hear about new brands, according to a new retail-oriented survey from Ebates. The results indicate that while physical stores (58%) are among the leading methods of brand...
The average retention rate for a mobile application one month after download is 39%, a figure that falls to 20% by the time 3 months have passed, according to a Localytics analysis of Q4 2015 activity among more than 37,000 apps in its database. The benchmarks...
Source: Quintly Notes: While brands gradually increased their daily number of Instagram posts in 2015 (from an average of 0.89 in January to 1.04 in December), their interaction rates declined from an average of 4.96 to 3.1, reports Quintly, based on an analysis of...
Source: Rundown Notes: Almost 8 in 10 content marketers agree or strongly agree that their team “makes awesome content that our audience loves,” but their enthusiasm surrounding content is decidedly more muted when it comes to questions of ROI and...
The headline news from a recent eMarketer forecast is that digital is expected to overtake TV next year in US ad spending. However such forecasts have been made for quite some time now, with the only deliberation being about exactly when that shift will come. Instead,...
