Select Page

Explore Our Insights

Go
Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Filter by Custom Post Type

Articles

Sponsored

Featured

External Link

Customize Your Feed
By Category
By Date

Customize Your Feed

What Are the Most Critical Digital Marketing Technology Capabilities?

What Are the Most Critical Digital Marketing Technology Capabilities?Social marketing capabilities are the most critical, respondents say.April 29, 2016

Source: Forbes Insights / Oracle Marketing Cloud [download page] Notes: Some 62% of brand and agency representatives around the world are satisfied (top-2 box score on a 5-point scale) with how well their current marketing technology is meeting their... READ MORE
US Millennials Shift Preference From Spending to Saving Money

US Millennials Shift Preference From Spending to Saving MoneyRoughly 2 in 3 Millennials surveyed between 2014 and 2016 said they prefer saving money to spending it.

Source: Gallup Notes: Almost two-thirds of 18-29-year-olds in the US prefer saving money (66%) as opposed to spending (33%) it, based on a Gallup review of surveys conducted from 2014 through 2016. That represents a significant change from the 2001-2006... READ MORE
Radio Listening Trends: AM/FM Healthy; Digital & Podcasts Growing

Radio Listening Trends: AM/FM Healthy; Digital & Podcasts GrowingPodcast listening growth seems to be driven by men and Millennials.April 28, 2016

Almost 1 in 5 AM/FM radio listeners report spending more time listening to the radio this year than last, close to twice the proportion of listeners who are tuning in less, according to the latest annual Jacobs Media Techsurvey [download page]. The study,... READ MORE
Online Privacy Concerns on the Rise for Almost 6 in 10 Internet Users Globally

Online Privacy Concerns on the Rise for Almost 6 in 10 Internet Users GloballyMore than 1 in 5 are conducting fewer financial transactions and making fewer online purchases.

Some 57% of global consumers say they are either much more (31%) or somewhat more (26%) concerned with their online privacy compared to a year ago, find the Centre for International Governance Innovation (CIGI) and Ipsos in a survey of more than 24,000... READ MORE
Digital Consumers Say Ad Interruptions Online Are Too Frequent

Digital Consumers Say Ad Interruptions Online Are Too FrequentRoughly 6 in 10 globally are aware of ad-blocking technologies.April 27, 2016

Source: Accenture Notes: Some 84% of digital consumers aged 14 and up around the world agree that advertising interruptions while reading text or watching videos are too frequent, and that figure holds steady across age groups. That’s according to... READ MORE

Feel Like You're Always Playing Catchup?

Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

marketing charts logo