Archives by date

April 2016

What Are the Most Critical Digital Marketing Technology Capabilities?

April 29, 2016

ForbesOracle-Most-Important-Digital-Marketing-Tech-Capabilities-Apr2016Source: Forbes Insights / Oracle Marketing Cloud [download page]

    Notes: Some 62% of brand and agency representatives around the world are satisfied (top-2 box score on a 5-point scale) with how well their current marketing technology is meeting their expectations, and 57% plan to make new technology investments. That's according to a survey of 255 executives across a range of industries and functions, who rated social marketing capabilities the most critical ones of digital marketing technology solutions. Read more »

    US Millennials Shift Preference From Spending to Saving Money

    April 29, 2016

    Gallup-US-Adult-Preferences-Saving-vs-Spending-Money-May2016Source: Gallup

      Notes: Almost two-thirds of 18-29-year-olds in the US prefer saving money (66%) as opposed to spending (33%) it, based on a Gallup review of surveys conducted from 2014 through 2016. That represents a significant change from the 2001-2006 period, when an average of 54% of Millennials reported a preference for spending as opposed to saving (43%). Read more »

      Radio Listening Trends: AM/FM Healthy; Digital & Podcasts Growing

      April 28, 2016

      JacobsMedia-Reasons-Listening-to-AMFM-Radio-Apr2016Almost 1 in 5 AM/FM radio listeners report spending more time listening to the radio this year than last, close to twice the proportion of listeners who are tuning in less, according to the latest annual Jacobs Media Techsurvey [download page]. The study, which is based on a survey of 39,503 listeners in the US and Canada (almost entirely the US), finds that hearing their favorite songs remains the primary motivation for listeners. Read more »

      Online Privacy Concerns on the Rise for Almost 6 in 10 Internet Users Globally

      April 28, 2016

      CIGIIpsos-Internet-Users-Growing-Privacy-Concerns-Apr2016Some 57% of global consumers say they are either much more (31%) or somewhat more (26%) concerned with their online privacy compared to a year ago, find the Centre for International Governance Innovation (CIGI) and Ipsos in a survey of more than 24,000 internet users aged 16-64 across 24 countries (18-64 in the US and Canada). Indeed, at least half of internet users in each region said that their privacy concerns have grown. Read more »

      Digital Consumers Say Ad Interruptions Online Are Too Frequent

      April 27, 2016

      Accenture-Digital-Consumer-Attitudes-to-Ads-Apr2016Source: Accenture

        Notes: Some 84% of digital consumers aged 14 and up around the world agree that advertising interruptions while reading text or watching videos are too frequent, and that figure holds steady across age groups. That's according to recently-released data from Accenture, which also found that more than 6 in 10 (including 73% of those aged 14-17) are aware of alternatives that exist to block advertising interruptions. Read more »

        How Many Emails Do Non-Profits Send Their Subscribers?

        April 27, 2016

        M+R-Non-Profit-Emails-Per-Subscriber-Per-Year-in-2015-Apr2016Source: M+R [download page]

          Notes: Non-profits' email lists and messaging volume both grew in 2015, though response rates declined, per M+R's 10th annual Benchmarks report, which surveyed 105 participants across 8 sectors. Non-profits sent their subscribers a median average of 49 messages per year, with the largest number (19) of those being fundraising messages (which unsurprisingly sported the lowest open and click rates). Rights organizations were the most active mailers, sending their subscribers an average of 61 emails per year, per the report. Read more »

          Only 1 in 5 Consumers Globally Feel That Brands Are Open and Honest. Why Does That Matter?

          April 26, 2016

          CohnWolfe-Consumer-Perceptions-Brands-Honesty-Integrity-Apr2016Brands are facing an "authenticity deficit," according to a new report from Cohn & Wolfe, which finds just 22% of consumers surveyed around the world agreeing that brands and companies today are open and honest. While brands fared worst on that measure, they didn't do much better on others: for example, just 1 in 4 respondents agree that brands can be trusted. Read more »

          Mobile Captures Larger Share of Growing US Online Ad Spend

          April 26, 2016

          IABPwC-Online-Ad-Revenues-2005-2015-Apr2016Online ad spending continues its rapid growth in the US, up 20% in 2015 to reach almost $60 billion, per the latest revenue report [pdf] from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). Among the trends arising from the report is the continued surge in mobile ad spending, which climbed to 35% of full-year online ad spending, including 40% share in Q4. Read more »

          Which Factors Affect the Digital News Experience Most For Consumers?

          April 25, 2016

          MediaInsightProject-Important-Factors-Digital-News-Consumers-Apr2016Source: Media Insight Project [pdf], an initiative of the American Press Institute and The Associated Press-NORC Center for Public Affairs Research

            Notes: Ad placement (63%), load speed (63%) and mobile-friendliness (60%) are the digital factors that are extremely or very important to the largest share of digital news consumers, according to results from the latest Media Insight Project survey. A majority (51%) of those who receive digital news from the sources they rely on also point to the strong importance of using visuals such as photos, videos, lists and charts. Read more »

            Global Box Office Revs, US In-Theater Ad Spend Both Hit Records in 2015

            April 25, 2016

            MPAA-Global-Box-Office-Revenues-2011-2015-Apr2016Source: Motion Picture Association of America (MPAA) [pdf], Cinema Advertising Council (CAC) [pdf]

              Notes: Global box office revenues reached a record $38.3 billion in 2015, up 5% from the prior year and 18% from 2011, according to the MPAA, which notes that the Asia-Pacific and Latin American regions posted the strongest growth, each at 13%. China was the top international (outside of the US/Canada) box office market with an estimated $6.8 billion in revenues, per data cited in the report. Separately, a report from the US Cinema Advertising Council indicates that in-theater advertising revenues among its members grew by 13.4% to a new high of more than $716 million. Read more »