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Who (Dis)likes Advertising the Most?

Who (Dis)likes Advertising the Most?Black Americans and Hispanics have a disproportionately positive view of advertising. May 31, 2016

American adults are more apt to generally dislike (61%) than like (34%) advertising, according to a recent YouGov study [pdf]. In fact, intense dislike (“dislike a lot”) outweighs liking advertising “a lot” by an almost 6-to-1 margin... READ MORE
Which Types of Shared or On-Demand Online Services Are Most Popular?

Which Types of Shared or On-Demand Online Services Are Most Popular?Ride-hailing apps are most popular with 18-29-year-olds, while 30-49-year-olds are the most apt to be using home-sharing services. May 27, 2016

More than 7 in 10 US adults have used at least one of 11 shared and on-demand services, per a recent report [pdf] from the Pew Research Center. In fact, some are quite heavy users, with more than one-fifth having used at least 4 of the services and 7% having... READ MORE
US Out-of-Home Ad Revenues Continue to Climb

US Out-of-Home Ad Revenues Continue to ClimbAdvertisers including HBO and Showtime more than doubled their OOH spending year-over-year in Q1.

Spending on out-of-home (OOH) advertising grew by 3.3% in Q1 2016, reports the Outdoor Advertising Association of America (OAAA), marking the 24th consecutive quarter of growth. The miscellaneous services and amusements category remained the largest revenue... READ MORE

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