Archives by date

May 2016

Who (Dis)likes Advertising the Most?

May 31, 2016

YouGov-US-Adults-Like-Advertising-May2016American adults are more apt to generally dislike (61%) than like (34%) advertising, according to a recent YouGov study [pdf]. In fact, intense dislike ("dislike a lot") outweighs liking advertising "a lot" by an almost 6-to-1 margin (28% vs. 5%) among the 1,000 adults surveyed. However, some groups have a more positive view of advertising's likability than others. Read more »

App User Retention Remains A Struggle; In-App Messages Move the Needle

May 31, 2016

Localytics-App-User-Retention-Rate-2012-2016-May2016Mobile app use is highly concentrated, as recent data from comScore shows that mobile users spend the majority of their app time with their single favorite one. And while Nielsen data shows that time spent with smartphone apps is increasing, the number of apps that smartphone users typically access hasn't really budged in the past few years. Now, Localytics provides some more context, detailing mobile app user retention rates in its latest annual study on this topic. Read more »

Which Types of Shared or On-Demand Online Services Are Most Popular?

May 27, 2016

Pew-Shared-or-On-Demand-Economy-Service-Use-May2016More than 7 in 10 US adults have used at least one of 11 shared and on-demand services, per a recent report [pdf] from the Pew Research Center. In fact, some are quite heavy users, with more than one-fifth having used at least 4 of the services and 7% having used at least 6. The study finds that exposure to the so-called "sharing economy" is higher among college graduates, those with higher incomes, and younger adults. Read more »

US Out-of-Home Ad Revenues Continue to Climb

May 27, 2016

OAAA-US-OOH-Ad-Revenue-Trends-Q12012-Q12016-May2016Spending on out-of-home (OOH) advertising grew by 3.3% in Q1 2016, reports the Outdoor Advertising Association of America (OAAA), marking the 24th consecutive quarter of growth. The miscellaneous services and amusements category remained the largest revenue driver - at 22.7% share of all spending - and also increased its spending by the largest amount (14.7%). Read more »

Time Spent With Smartphone Apps Continues to Rise. Which Categories Are Benefiting?

May 26, 2016

Nielsen-Smartphone-App-Audiences-and-Consumption-May2016The average number of applications used by adult Android or iOS smartphone users has remained relatively steady over the years, barely budging from 26.5 per month in Q4 2012 to 27.1 per month in Q4 2015. But while smartphone users aren't accessing more apps, they are spending more time with them, per recent Nielsen data. Read more »

Print Ads Maintain Sizable Reach

May 26, 2016

Fluent-Retailer-Marketing-Channel-Reach-May2016Print ads continue to have reach and influence, per new studies released by Fluent [download page] and the Newspaper Association of America (NAA) [pdf]. While concerned with different categories (retail and local politics), the two studies demonstrate that advertising in print media continues to have an impact with consumers. Read more »

Retailers’ Text Message Campaigns Seeing Highest Click Rates on Fridays

May 25, 2016

Experian-Retailer-Text-Message-Click-Rates-by-Day-of-Week-May2016An analysis of more than 85 million SMS and MMS messages sent by retailers during a 5-month period from November 2015 through March 2016 has found that the average unique click rate was 10.5%, ranging from a low of 9.4% in December to a high of 12.1% in February. The data, which comes from Experian Marketing Services [download page], also shows that Fridays had the highest click rate on these messages, despite having the highest volume. Read more »

Twitter Lags in Brand Post Interaction Rates

May 25, 2016

Quintly-Brand-Post-Interaction-Rates-in-2015-May2016It's well known by now that Instagram is the top social platform for post engagement rates (MarketingCharts studied potential reasons back in 2014), although those rates have been on the decline. Now, a new study from Quintly compares interaction rates across 180,000 Facebook, Instagram and Twitter profiles, finding that Twitter falls far behind regardless of follower size. Read more »

A Stark Choice: Traditional TV or Streaming Video?

May 24, 2016

TDG-Preference-Pay-TV-v-Subscription-Streaming-Svc-May2016Recently, an IAB study [pdf] released in conjunction with the NewFronts was greeted with much press proclaiming that viewers now prefer digital video to primetime TV. (The actual results weren't quite as clear, but did show that users of TV and original digital video tended to associate the latter more with terms such as "innovative," "exciting," "edgy," and "worth my time.") Now two new studies issued by independent firms take up the TV versus digital video debate in much starker terms. Read more »

Programmatic Gaining Interest Among B2B Media Buyers

May 24, 2016

KantarConnectiv-B2B-Media-Buyers-Attitudes-to-Programmatic-May2016B2B media buyers and planners are gaining comfort with programmatic options, per a recently-released survey [download page] from Kantar Media SRDS and Connectiv. Conducted among 150 B2B media buyers and planners with access to the SRDS Business Media Advertising Source, the survey indicates that almost 2 in 3 buy digital display advertising programmatically for B2B campaigns at least sometimes, with roughly one-third doing so often. Read more »