Print ads continue to have reach and influence, per new studies released by Fluent [download page] and the Newspaper Association of America (NAA) [pdf]. While concerned with different categories (retail and local politics), the two studies demonstrate that advertising...
An analysis of more than 85 million SMS and MMS messages sent by retailers during a 5-month period from November 2015 through March 2016 has found that the average unique click rate was 10.5%, ranging from a low of 9.4% in December to a high of 12.1% in February. The...
It’s well known by now that Instagram is the top social platform for post engagement rates (MarketingCharts studied potential reasons back in 2014), although those rates have been on the decline. Now, a new study from Quintly compares interaction rates across...
Recently, an IAB study [pdf] released in conjunction with the NewFronts was greeted with much press proclaiming that viewers now prefer digital video to primetime TV. (The actual results weren’t quite as clear, but did show that users of TV and original digital...
B2B media buyers and planners are gaining comfort with programmatic options, per a recently-released survey [download page] from Kantar Media SRDS and Connectiv. Conducted among 150 B2B media buyers and planners with access to the SRDS Business Media Advertising...
