Archives by date

June 2016

What Does It Take to Get the Customer Experience Right?

June 30, 2016

CMOCouncilSAPHybris-Most-Important-Attributes-Customer-Experience-Jun2016Customer experience continues to be a hot topic, having recently been deemed marketers' single "most exciting opportunity" of 2016 (as it was in 2015, and in 2014!). Now, a couple of new studies delve into the areas that marketers believe are most important to improving customers' experiences. Read more »

Adults Say They Turn to YouTube For Branded Video Content

June 30, 2016

YouTubecomScore-YouTube-Preferred-Destination-by-Content-Type-Jun2016It's hardly surprising that YouTube would be the preferred destination for consumers looking to watch videos uploaded by people. Perhaps more interestingly for marketers, it's also adults' preferred choice for watching videos uploaded by brands, according to a study commissioned by Google and released by comScore and YouTube. Read more »

1 in 4 Conversations About Brands Reference Online Content

June 29, 2016

EngagementLabs-W-O-M-Referencing-Digital-Content-Jun2016Face-to-face is still the dominant form of word-of-mouth, accounting for 72% of brand-related conversations last year, according to a report [download page] from Engagement Labs. While online conversations about brands has grown in recent years, the study notes that the "most impressive trend" over the past decade has been the extent to which digital content is referenced in brand conversations. Read more »

Here Are the Top Reasons Why News Consumers Install Ad Blockers

June 29, 2016

ReutersInstitute-News-Consumers-Main-Reasons-Installing-Ad-Blockers-Jun2016News consumers who use ad blockers primarily install them because they're fed up with the volume and distracting nature of ads in general. However, as results from Reuters Institute's 2016 "Digital News Report" [pdf] attest, privacy and site performance are also key considerations. Read more »

US Email Open and Click Rates, by Hour Scheduled, in 2015

June 28, 2016

MailerMailer-US-Email-Open-Rates-by-Hour-Scheduled-in-2015-Jun2016MailerMailer has dug into its customer data and released its 16th annual "Email Marketing Metrics Report" analyzing results from almost 1 billion opt-in newsletters. Although there's rightly a debate to be had on the usefulness of studies regarding email timing (and such efforts should always be based on an individual list's performance), the sample allows for a look at some interesting high-level trends. Read more »

Almost Half of America’s Gen Z Population Belongs to A Minority Group

June 28, 2016

CensusBureau-Minority-Share-US-Population-by-Age-Group-Jun2016Asian-Americans were again the fastest-growing minority group in the US last year, marking the fourth consecutive year in which their population growth has outpaced that of Hispanic Americans, reports the Census Bureau in newly-released estimates. In fact, Asian-Americans' population growth rate of 3.4% was larger than the rate of increase in 2014 and 2013, reaching 21 million as of July 2015. Read more »

Which In-Store Personalization Tactics Are Creepy? And Which Are Cool?

June 27, 2016

RichRelevance-Creepy-or-Cool-Retail-Personalization-Tactics-Jun2016Consumers are generally fine with the ability to scan a product on their mobile device to see product reviews and recommendations, according to a study from RichRelevance. But the second annual "Creepy or Cool?" survey finds continued opposition to several other forms of in-store personalization. Read more »

4 in 10 US Households Own An OTT Streaming Device

June 27, 2016

comScore-Connected-Device-Household-Penetration-Jun2016The average household has 10 active devices with access to the internet, according to recently-released data from comScore, and that figure rises to an impressive average of 19 devices among households with at least 4 people. While computers (97%) and phones (91%) are almost ubiquitous in today's households, the data shows that streaming devices (39%) have solid penetration levels. Read more »

How Average Global CPMs Compare Across Social Networks

June 24, 2016

Salesforce-Global-Average-CPMs-by-Social-Network-in-Q1-June2016Average CPMs were lower on Instagram ($4.44) than on Facebook ($5.75) on a global basis in Q1, reports Salesforce Marketing Cloud [download page] in an analysis of hundreds of millions of impressions and engagements from Marketing Cloud customers using its Advertising Studio platform. However, ads on Facebook boasted average click-through rates about 9 times higher than on Instagram (1% vs. 0.11%). Read more »

In-Person Interactions Matter in Financial Services

June 24, 2016

Nielsen-Top-Reasons-Using-Physical-Location-for-Banking-Jun2016The physical in-person experience is still critical for financial services interactions, according to a recent report [download page] from Nielsen. In fact, in-person interactions are the most heavily used touch points for consumers when opening a deposit account, cashing or depositing a check in its entirety, and seeking financial advice. Read more »