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Radio Ads Garner Gen X’s Attention

Radio Ads Garner Gen X’s AttentionDigital channels are growing quickly, while radio bucks the traditional media trend.July 29, 2016

Yahoo calls them “the most influential generation” – but they’re also often overlooked by advertisers in favor of both their younger (Millennial) and older (Boomer) counterparts. In a new study, MarketingCharts delves into the... READ MORE
Which Analytics Skills Are in the Highest Demand?

Which Analytics Skills Are in the Highest Demand?As companies get a handle on digital analytics tools, the need for BI talent rises.

Data analytics is perceived to be the most difficult skill to find when building marketing teams, per a recent survey of marketing leaders across industries. So which specific analytics skills are the most sought after? A new report [download page] from... READ MORE
B2B Media & Information Industry Revenues Up 2.7% in 2015

B2B Media & Information Industry Revenues Up 2.7% in 2015Digital has almost caught up to print in B2B media ad spend.

The B2B media and information industry’s revenues climbed by 2.7% to $28.4 billion last year, as growth in spending on events, digital advertising and data/business information more than offset declines in print advertising, per Connective’s... READ MORE
Which Customization Method Should Your Brand Use?

Which Customization Method Should Your Brand Use?Youth appreciate the element of surprise, while older consumers are drawn to more practical benefits of customization.

More than 6 in 10 US consumers are aware of companies customizing product and services to individual preferences, with this awareness higher among younger than older adults, a new study has found. Based on a survey of 1,300 consumers in the US and UK, the... READ MORE

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