Archives by date

July 2016

Radio Ads Garner Gen X’s Attention

July 29, 2016

MCSurveyMonkeyAudience-Purchase-Influence-Gen-X-2016-v-2014Yahoo calls them "the most influential generation" - but they're also often overlooked by advertisers in favor of both their younger (Millennial) and older (Boomer) counterparts. In a new study, MarketingCharts delves into the marketing and advertising channels to which Gen Xers ascribe the most purchase influence, with some surprising results. Read more »

Which Analytics Skills Are in the Highest Demand?

July 29, 2016

EconsultancyLynchpin-Analytics-Skills-Highest-Demand-Jul2016Data analytics is perceived to be the most difficult skill to find when building marketing teams, per a recent survey of marketing leaders across industries. So which specific analytics skills are the most sought after? A new report [download page] from Econsultancy and Lynchpin asked just that of more than 350 company marketers. Read more »

Here’s What Americans Say They Most Commonly Post About on Social Media

July 28, 2016

HarrisPoll-Adults-Social-Content-Posts-July2016More than 3 in 4 American adults engage in social media in some way, finds a report from The Harris Poll. The study indicates that of those engaged in social media, passive reacting or posts and content is the most common form of engagement, with far fewer mostly creating and posting original content. Still, users typically post about some areas more than others. Read more »

B2B Media & Information Industry Revenues Up 2.7% in 2015

July 28, 2016

SIAA-Connectiv-B2B-Media-Industry-Revenues-2008-2015-Jul2016The B2B media and information industry's revenues climbed by 2.7% to $28.4 billion last year, as growth in spending on events, digital advertising and data/business information more than offset declines in print advertising, per Connective's Business Information Network. Read more »

Which Customization Method Should Your Brand Use?

July 28, 2016

RadiusGMR-Popular-Customization-Methods-Jul2016More than 6 in 10 US consumers are aware of companies customizing product and services to individual preferences, with this awareness higher among younger than older adults, a new study has found. Based on a survey of 1,300 consumers in the US and UK, the Radius Global Market Research report indicates that while there are various ways to customize, some are more desirable than others. Read more »

Marketers Struggling to Optimize the Marketing Mix, Quantify ROI

July 27, 2016

DataXu-Marketers-Biggest-Challenge-July2016Marketers in the US and Europe are having a much harder time quantifying the impact of their efforts than they are figuring out how to master today's array of marketing technologies, a report from DataXu [download page] reveals. Indeed, of 7 challenges identified, marketers were by far the most likely to say that creating the most efficient results-driven marketing mix across channels was problematic. Read more »

Ad Volume Hurting the Social Media Customer Experience

July 27, 2016

ACSI-Social-Customer-Experience-Benchmarks-2016-v-2015-Jul2016Consumer satisfaction with social media platforms has dipped slightly this year, and the amount of advertising on social sites is likely at least in part to blame, according to an American Customer Satisfaction Index (ACSI) report [download page]. Despite just a modest 1-point slip to a score of 73 (on a 100-point scale), social media sites are on the lower tier of the industries measured. Read more »

Benchmarks? Top-Performing Email Marketers Are Way Ahead of the Pack

July 26, 2016

IBMMarketingCloud-Email-Open-Rates-by-Region-in-2015-Jul2016Marketers often pay attention to benchmarks, which are useful to get a sense of what one might expect from a campaign (though individual results almost always vary from the average!). But as a recent study [download page] from IBM Marketing Cloud demonstrates, it might be worth shooting for the top, rather than the average. Read more »

Branded Content Seen More Effective Than Pre-Rolls For Various KPIs

July 26, 2016

Nielsen-Branded-Content-v-Pre-Roll-Ads-Jul2016Branded content - such as educational online video series or TV show brand integrations - is more effective than pre-rolls in driving a variety of KPIs including brand recall and purchase intent, research from Nielsen has found. Read more »

As MarTech Understanding Becomes Critical, Where Will Marketers Invest Next Year?

July 25, 2016

DataXu-Increasingly-Important-Skills-Senior-Marketers-Jul2016Behold the marketing technologist: about 2 in 3 marketers in the US and Europe believe that understanding marketing technology is becoming increasingly important for successful senior marketers. That's according to a new report from DataXu [download page], which finds 66% of respondents saying that their company currently has a Chief Marketing Technologist in place. Read more »