Benchmarks? Top-Performing Email Marketers Are Way Ahead of the Pack

Benchmarks? Top-Performing Email Marketers Are Way Ahead of the Pack

Marketers often pay attention to benchmarks, which are useful to get a sense of what one might expect from a campaign (though individual results almost always vary from the average!). But as a recent study [download page] from IBM Marketing Cloud demonstrates, it...
As MarTech Understanding Becomes Critical, Where Will Marketers Invest Next Year?

As MarTech Understanding Becomes Critical, Where Will Marketers Invest Next Year?

Behold the marketing technologist: about 2 in 3 marketers in the US and Europe believe that understanding marketing technology is becoming increasingly important for successful senior marketers. That’s according to a new report from DataXu [download page], which...

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