Marketers in the US and Europe are having a much harder time quantifying the impact of their efforts than they are figuring out how to master today’s array of marketing technologies, a report from DataXu [download page] reveals. Indeed, of 7 challenges...
Consumer satisfaction with social media platforms has dipped slightly this year, and the amount of advertising on social sites is likely at least in part to blame, according to an American Customer Satisfaction Index (ACSI) report [download page]. Despite just a...
Marketers often pay attention to benchmarks, which are useful to get a sense of what one might expect from a campaign (though individual results almost always vary from the average!). But as a recent study [download page] from IBM Marketing Cloud demonstrates, it...
Branded content – such as educational online video series or TV show brand integrations – is more effective than pre-rolls in driving a variety of KPIs including brand recall and purchase intent, research from Nielsen has found. Nielsen examined...
Behold the marketing technologist: about 2 in 3 marketers in the US and Europe believe that understanding marketing technology is becoming increasingly important for successful senior marketers. That’s according to a new report from DataXu [download page], which...